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Experiment
Consumer behaviour
9
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9
Decision
4
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4
Market research
4
Marktforschung
4
Dienstleistungsqualität
3
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English
5
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Yoon, Song-oh
5
Suk, Kwanho
2
Jang, Jung Min
1
Park, Jongchul
1
Park, Sohyeon
1
Ryu, Gangseog
1
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Journal of business research : JBR
2
Marketing letters : a journal of research in marketing
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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ECONIS (ZBW)
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1
The effects of solicitation and target amounts on consumers' charitable giving decisions
Park, Sohyeon
;
Yoon, Song-oh
- In:
Journal of business research : JBR
141
(
2022
),
pp. 279-289
Persistent link: https://www.econbiz.de/10013168035
Saved in:
2
The effect of attribute-based and alternative-based processing on consumer choice in context
Jang, Jung Min
;
Yoon, Song-oh
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 511-524
Persistent link: https://www.econbiz.de/10011537276
Saved in:
3
The underlying mechanism of self-regulatory focus impact on compromise choice
Ryu, Gangseog
;
Suk, Kwanho
;
Yoon, Song-oh
;
Park, Jongchul
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2056-2063
Persistent link: https://www.econbiz.de/10010400156
Saved in:
4
The moderating role of decision task goals in attribute weight convergence
Suk, Kwanho
;
Yoon, Song-oh
- In:
Organizational behavior and human decision processes : …
118
(
2012
)
1
,
pp. 37-45
Persistent link: https://www.econbiz.de/10009544337
Saved in:
5
How stable are consumers' constructed preferences? : the moderating role of choice set context and evaluation mode
Yoon, Song-oh
-
2005
Persistent link: https://www.econbiz.de/10003953853
Saved in:
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