//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Finanzdienstleistung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeerfolgskontrolle"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Finanzdienstleistung
Werbewirkung
7,678
Advertising effects
7,674
Werbung
3,706
Advertising
3,695
Consumer behaviour
3,502
Konsumentenverhalten
3,502
Online-Marketing
2,076
Internet marketing
2,072
Brand management
1,115
Markenführung
1,115
Markenimage
964
Brand image
955
Social Web
616
Social web
616
USA
597
United States
596
Brand
499
Markenartikel
491
Theorie
469
Theory
468
Deutschland
450
Marketing management
447
Marketingmanagement
447
Emotion
445
Germany
445
Celebrity endorsement
439
Celebrity-Werbung
439
Werbepsychologie
399
Psychology of advertising
396
Fernsehwerbung
366
Television advertising
366
Zielgruppe
364
Target group
360
advertising
339
Experiment
312
Wahrnehmung
261
Perception
259
Viral marketing
258
Virales Marketing
258
Product Placement
232
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
14
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
2
Book section
2
Hochschulschrift
2
Thesis
2
Bibliografie enthalten
1
Bibliography included
1
more ...
less ...
Language
All
English
11
German
5
Author
All
Dogra, Pallavi
2
Sharma, Rishi R.
2
Barnes, Stuart
1
Blankson, Charles
1
Borgman, Richard
1
Braun, Uwe
1
Brear, David
1
Brotherton, Timothy
1
Coffie, Stanley
1
Czarnecka, Barbara
1
Duttenhöfer, Stephan
1
Erbslöh, Silke
1
Evans, Jeff
1
Fier, Stephen G.
1
Henn, Burkhard
1
Holeczek, Maren
1
Iyer, Easwar S.
1
Kalafatis, Stavros P.
1
Kaushalm, Arun
1
Keller, Bernhard
1
Kim, Kenneth
1
Lawson, Diana
1
Lees, Garvin
1
Maas, Jörg
1
McKinnon, Lori Melton
1
Pooser, David M.
1
Sandhu, Namrata
1
Steiner-Kogrina, Anastasia
1
Swani, Kunal
1
Tsogas, Markos H.
1
Winchester, Maxwell
1
more ...
less ...
Published in...
All
Handbuch Kommunikationsmanagement
2
Journal of financial services marketing : JFSM
2
Dissertation.de
1
Finance India : the quarterly journal of Indian Institute of Finance
1
Gabler-Edition Wissenschaft / Interaktives Marketing
1
International journal of business and globalisation : IJBG
1
International journal of electronic finance : IJEF
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Services marketing quarterly
1
The journal of insurance issues : official journal of the Western Risk and Insurance Association
1
The journal of product & brand management
1
Vision : the journal of business perspective
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Male preference in television advertisements for financial services : a content analysis (2011 vs. 2018)
Sandhu, Namrata
- In:
International journal of business and globalisation : IJBG
34
(
2023
)
3
,
pp. 368-390
Persistent link: https://www.econbiz.de/10014388604
Saved in:
2
Framing financial advertising : message effectiveness in intertemporal choice
Kim, Kenneth
;
McKinnon, Lori Melton
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203479
Saved in:
3
Impact of online financial advertisements on Indian consumer's attitude : moderating effect of perceived product innovativeness
Dogra, Pallavi
;
Sharma, Rishi R.
;
Kaushalm, Arun
- In:
Finance India : the quarterly journal of Indian …
34
(
2020
)
2
,
pp. 835-860
Persistent link: https://www.econbiz.de/10012792253
Saved in:
4
Modelling the effects of financial services advertising on financial product purchase : an empirical validation
Dogra, Pallavi
;
Sharma, Rishi R.
- In:
Vision : the journal of business perspective
23
(
2019
)
4
,
pp. 418-431
Persistent link: https://www.econbiz.de/10012161742
Saved in:
5
The impact of the Great Recession on financial services advertising : an exploratory study
Swani, Kunal
;
Iyer, Easwar S.
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 170-186
Persistent link: https://www.econbiz.de/10011756720
Saved in:
6
Advertising effectiveness for financial services firms : evidence from the life insurance industry
Fier, Stephen G.
;
Pooser, David M.
- In:
The journal of insurance issues : official journal of …
39
(
2016
)
2
,
pp. 137-168
Persistent link: https://www.econbiz.de/10011694290
Saved in:
7
Do customer profiles change over time? : an investigation of the succes of targeting consumers of Australia top 10 banks ; 2009 and 2011
Lees, Garvin
;
Winchester, Maxwell
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
1
,
pp. 4-16
Persistent link: https://www.econbiz.de/10010497790
Saved in:
8
Comparisons of media types and congruence in positioning of service brands
Blankson, Charles
;
Kalafatis, Stavros P.
;
Coffie, Stanley
; …
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 162-179
Persistent link: https://www.econbiz.de/10010393869
Saved in:
9
Wisdom appeals in UK financial services advertising
Czarnecka, Barbara
;
Evans, Jeff
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 418-434
Persistent link: https://www.econbiz.de/10010198658
Saved in:
10
Assessing the value of online affiliate marketing in the UK financial services industry
Brear, David
;
Barnes, Stuart
- In:
International journal of electronic finance : IJEF
2
(
2008
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003674912
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->