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~subject:"Finland"
~subject:"Innovationsakzeptanz"
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Finland
Innovationsakzeptanz
Mobile marketing
1,055
Mobile Marketing
1,050
Internet
439
Electronic Commerce
359
Telemarketing
357
Online-Marketing
331
Deutschland
329
Germany
308
Internet marketing
303
Consumer behaviour
262
Konsumentenverhalten
262
E-commerce
237
Mobile communications
235
Mobilkommunikation
234
Theorie
207
Theory
207
Beziehungsmarketing
194
Relationship marketing
194
Advertising effects
154
Werbewirkung
154
Mobile Business
140
Mobile business
140
Werbung
139
Advertising
136
Marketingmanagement
128
Marketing management
125
Marketing
122
Mobile phone
101
Mobiltelefon
101
Social Web
92
Social web
92
mobile marketing
75
Online retailing
71
Online-Handel
71
Mobile Anwendung
60
Mobile application
60
Kundenmanagement
59
Direktmarketing
56
USA
55
Brand management
53
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21
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48
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40
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40
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8
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2
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49
German
5
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Bamoriya, Hemant
3
Altpeter, Marco
2
Arnita, Devi
2
Cui, Xuebin
2
Gao, Tao
2
Karjaluoto, Heikki
2
Lawry, Charles Aaron
2
Leppäniemi, Matti
2
Nasution, Reza Ashari
2
Pagani, Margherita
2
Rohm, Andrew J.
2
Salo, Jari
2
Singh, Rajendra
2
Sultan, Fareena
2
Aghniadi
1
Akbar, Suleman
1
Al Khasawneh, Mohammad Hamdi
1
Ariguzo, Godwin C.
1
Aydın, Gökhan
1
Azam, Rehan
1
Azhar, Irfan
1
Azzahra, Dwine Fatimah
1
Bakr, Yousra
1
Barajas-Portas, Karla
1
Bello, Adenike O.
1
Billore, Aditya
1
Burmann, Christoph
1
Burnaz, Şebnem
1
Chen, Yubo
1
Cheong, Hyuk Jun
1
Chinedu-Eze, Vera C.
1
Chinomona, Richard
1
Chintagunta, Pradeep K.
1
Choi, Laee
1
Chung, Christina
1
Cruz, Rui Manuel Nunes
1
Danish, Muhammad
1
Deutsch, Markus
1
Dix, Steve
1
Drossos, Dimitris A.
1
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International journal of internet marketing and advertising : IJIMA
3
Journal of business research : JBR
3
BestMasters
2
Handbook of research on mobile marketing management
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
Acta Universitatis Danubius / Oeconomica
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Apps management and e-commerce transactions in real-time
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Bridging the gap between advertising academia and practice
1
Business horizons
1
Cogent business & management
1
E-marketing ; Vol. 2
1
International journal of Indian culture and business management
1
International journal of business and systems research : IJBSR
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of economic research
1
International journal of electronic business
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of markets and business systems
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Journal of business-to-business marketing
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of euromarketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Marketing : ZFP ; journal of research and management
1
Marketing efficiency in tourism : coping with volatile demand
1
Marketing intelligence & planning
1
Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
1
Organizations and markets in emerging economies
1
Psychology & marketing
1
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ECONIS (ZBW)
54
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54
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1
Consumer attitudes toward the adoption of
mobile
marketing
in Namibia
Maseke, Bernardus Franco
- In:
International journal of markets and business systems
4
(
2020
)
1
,
pp. 42-80
Persistent link: https://www.econbiz.de/10012253763
Saved in:
2
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
3
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
4
Exploring cultural influences on
mobile
marketing
acceptance
Pierce, Meghan
;
Jiang, Pingjun
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
Saved in:
5
Blurring luxury : the mediating role of self-gifting in consumer acceptance of phygital shopping experiences
Lawry, Charles Aaron
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 796-822
Persistent link: https://www.econbiz.de/10013209414
Saved in:
6
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
7
The factors that influence the acceptance and adoption of
mobile
marketing
by university students
Cruz, Rui Manuel Nunes
;
Rosário, Albérico Travassos
; …
- In:
International journal of business and systems research …
15
(
2021
)
4
,
pp. 527-543
Persistent link: https://www.econbiz.de/10012596138
Saved in:
8
The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10012492695
Saved in:
9
Mobile advertising acceptance and use of mobile payment
Ponce, Soledad
;
Ugalde, Cecilia
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012613772
Saved in:
10
Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China
Zhang, Wanqing
;
Chintagunta, Pradeep K.
;
Kalwani, Manohar U.
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
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