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~subject:"Fire"
~subject:"USA"
~type_genre:"Book section"
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The economics of forest disturbances : wildfires, storms, and invasive species
9
Living on the edge : economic, institutional and management perspectives on wildfire hazard in the urban interface
5
The economics of bushfires : The South Australian experience
4
Trademark litigation : pragmatic tactics and techniques of winning
3
Brand management ; Vol. 1
2
Cross-cultural and critical perspectives on brands
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Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Multichannel marketing ecosystems : [creating connected customer experiences]
2
Scanner data and price indexes
2
Trademarks, brands, and competitiveness
2
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1
Annals of operations research ; volume 254, numbers 1/2 (July 2017)
1
Application of operations research (OR) in disaster relief operations (DRO), part I and part II
1
Applications of location analysis
1
Brand management ; Vol. 4
1
Brands and brand management : contemporary research perspectives
1
Breaking new ground in theory and practice
1
Chaos, complexity and leadership 2012
1
China, Asia, and the new world economy
1
Complex socio-technical systems : understanding and influencing the causality of change
1
Consumer brand relationships : meaning, measuring, managing
1
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1
Controlling corporate crime
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Crisis communication : practical PR strategies for reputation management and company survival
1
Design thinking : integrating innovation, customer experience and brand value
1
Disrupt together : how teams consistently innovate
1
Engaging consumers through branded entertainment and convergent media
1
Enhancing knowledge development in marketing ; Vol. 21
1
European pork chains : diversity and quality challenges in consumer-oriented production and distribution
1
Handbook of partial least squares : concepts, methods and applications
1
Handbook of research in international marketing
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Handbook of research on new challenges and global outlooks in financial risk management
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International marketing in the fast changing world
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Katastrophenmanagement : Grundlagen, Fallbeispiele und Gestaltungsoptionen aus betriebswirtschaftlicher Sicht
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
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Managing change in extreme contexts
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Memorable customer experiences : a research anthology
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Fight fire with fire : the erosion of Israel's democracy and the popular response
Yuchtman, Noam
- In:
The transition to illiberal democracy economic drivers …
,
(pp. 35-41)
.
2024
Persistent link: https://www.econbiz.de/10014576103
Saved in:
2
Loss aversion in companies whose location is affected by fire
Madaleno, Mara
;
Mota, Jorge
;
Brandão, Fábio
- In:
Handbook of research on new challenges and global …
,
(pp. 116-147)
.
2022
Persistent link: https://www.econbiz.de/10013171773
Saved in:
3
From a distinctive sign to an exchangeable asset : exploring the U.S. market for trademark licensing
Ferrucci, Edoardo
;
Leone, Maria Isabella
;
Romagnoli, Manuel
- In:
Trademarks and their role in innovation, …
,
(pp. 97-123)
.
2021
Persistent link: https://www.econbiz.de/10012597133
Saved in:
4
Emergency logistics for wildfire suppression based on forecasted disaster evolution
Yang, Zhongzhen
;
Guo, Liquan
;
Yang, Zaili
- In:
Application of operations research (OR) in disaster …
,
(pp. 917-937)
.
2019
Persistent link: https://www.econbiz.de/10012140377
Saved in:
5
Brand doings in a performative perspective : an analysis of conceptual brand discourses
Bode, Matthias
;
Kjeldgaard, Dannie
- In:
Contemporary consumer culture theory
,
(pp. 251-282)
.
2017
Persistent link: https://www.econbiz.de/10011666520
Saved in:
6
Dynamic rerouting of vehicles during cooperative wildfire response operations
Merwe, Martijn van der
;
Ozlen, Melih
;
Hearne, John
; …
-
2017
Persistent link: https://www.econbiz.de/10011711780
Saved in:
7
Perceived quality of Asian brands by US consumers : case of cosmetic brand using age as a moderator
Southworth, Sarah
;
Kim, Minjeong
- In:
International marketing in the fast changing world
,
(pp. 235-253)
.
2015
Persistent link: https://www.econbiz.de/10011416191
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8
Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
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9
The personality of brand lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
10
"Stay or go"? : the 2009 Victorian bushfires
Linnenluecke, Martina K.
;
Griffiths, Andrew
- In:
Managing change in extreme contexts
,
(pp. 105-132)
.
2015
Persistent link: https://www.econbiz.de/10010480344
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