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~subject:"Firm performance"
~subject:"Internet marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Brand equity"
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Firm performance
Internet marketing
Brand image
600
Markenimage
600
Brand management
518
Markenführung
518
Consumer behaviour
378
Konsumentenverhalten
378
Brand equity
376
brand equity
258
Beziehungsmarketing
175
Relationship marketing
175
Brand
162
Markenartikel
159
Social Web
77
Social web
77
Online-Marketing
76
Customer satisfaction
62
Kundenzufriedenheit
62
Marketing management
60
Marketingmanagement
60
Markenwert
57
Brand Equity
43
Dienstleistungsqualität
39
Service quality
39
Brand loyalty
36
Corporate Social Responsibility
36
Corporate social responsibility
36
Einzelhandel
36
Retail trade
36
Viral marketing
32
Virales Marketing
32
Unternehmenserfolg
29
Advertising effects
27
Werbewirkung
27
brand loyalty
27
Corporate reputation
25
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25
India
24
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24
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Article
103
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Aufsatz in Zeitschrift
Article in journal
103
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5
Graue Literatur
5
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5
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103
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Rahman, Mahabubur
4
Anabila, Peter
3
Schivinski, Bruno
3
Bhat, Savita
2
Chakraborty, Uttam
2
Dąbrowski, Dariusz
2
Faroque, Anisur Rahman
2
Lee, Jungwon
2
Mathur, Manisha
2
Park, Cheol
2
Rodríguez-Serrano, M. Ángeles
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
Ababneh, Bashar
1
Ahiabor, Daniel Kofi
1
Ahmad Raza Bilal
1
Ahmad, Amna
1
Ahmed, Rizwan Raheem
1
Ahmed, Zafar U.
1
Aiello, Gaetano
1
Al Marri, Meera
1
Al-Mamun, Abdullah
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Aljarah, Ahmad
1
Alryalat, Mohammad Abdallah Ali
1
Ameyibor, Leeford Edem Kojo
1
Andreu, Luisa
1
Ankit, Ahmed
1
Anselmsson, Johan
1
Anwar, Syed Aziz
1
Aranda, Evangelina
1
Ashmond, Adu-Ansere
1
Athanas-Linden, Grace
1
Baabdullah, Abdullah Mohammed
1
Baalbaki, Sally
1
Barreda, Albert
1
Bartikowski, Boris
1
Beig, Faseeh Amin
1
Beukeboom, Camiel J.
1
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Journal of business research : JBR
12
Journal of marketing communications
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
The journal of brand management : an international journal
4
Cogent business & management
3
International journal of internet marketing and advertising : IJIMA
3
Journal of advertising research
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Asia Pacific journal of marketing and logistics
2
IIMB management review
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sports marketing & sponsorship
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing for higher education
2
Administrative Sciences : open access journal
1
American journal of business
1
Amfiteatru economic : an economic and business research periodical
1
California management review
1
Digital business
1
Eurasian journal of business and economics : EJBE
1
EuroMed journal of management : EMJM
1
European business review
1
European journal of management and business economics : EJM&BE
1
European journal of marketing : EJM
1
European research studies
1
Global business review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International entrepreneurship and management journal
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
International journal of sport management and marketing : IJSMM
1
International journal of the economics of business
1
International journal of wine business research
1
International marketing review
1
Journal of air transport management
1
Journal of business ethics : JOBE
1
Journal of consumer marketing
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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ECONIS (ZBW)
103
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21
The effects of positive valence and intensity of word-of-mouth and advertising on forming beer brand equity and purchase intentions
Wang, Edward Shih-Tse
;
Lin, Jia-Yi
;
Liao, Yu-Ting
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
8/9
,
pp. 255-269
Persistent link: https://www.econbiz.de/10014443964
Saved in:
22
Is your brand protected? : assessing brand safety risks in digital campaigns
Johnson, Ross W.
;
Voorhees, Clay
;
Khodakarami, Farnoosh
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 205-220
Persistent link: https://www.econbiz.de/10014375167
Saved in:
23
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
24
The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
Lee Heng Wei
;
Ong, Chuan Huat
;
Thurasamy Ramayah
- In:
International marketing review
40
(
2023
)
5
,
pp. 1213-1244
Persistent link: https://www.econbiz.de/10014470117
Saved in:
25
I am more inclined to buy online-novel social media engagement stimulated purchase intentions post-COVID-19 : a case of Pakistani market
Fatima, Tehreem
;
Ahmad Raza Bilal
;
Iqbal Khan, Shahid
- In:
American journal of business
37
(
2023
)
4
,
pp. 173-195
Persistent link: https://www.econbiz.de/10014342252
Saved in:
26
The virtuous circle between green product innovation and performance : the role of financial constraint and corporate brand
Rahman, Mahabubur
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468649
Saved in:
27
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
28
Brand equity and company performance : evidence from a quasi-experiment in an emerging market
Oliveira, Marta Olivia Rovedder de
;
Sonza, Igor Bernardi
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 393-408
Persistent link: https://www.econbiz.de/10014313027
Saved in:
29
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
30
State-of-the-art in the search engine optimisation world
Chen, Jun G.
- In:
EuroMed journal of management : EMJM
5
(
2023
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10014306646
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