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~subject:"Firm performance"
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Firm performance
Hotel industry
9
Hotellerie
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Taiwan
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Dienstleistungsqualität
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Service quality
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Advertising
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Demand
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Nachfrage
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China
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Wetter
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hotel
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information
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information gatekeeper
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internet
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internet shopping
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price comparison
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Chen, Chiang-ming
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Lin, Yu-Chen
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International journal of hospitality management
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ECONIS (ZBW)
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1
How do advertising expenditures influence hotels’ performance?
Chen, Chiang-ming
;
Lin, Yu-Chen
- In:
International journal of hospitality management
33
(
2013
),
pp. 490-493
Persistent link: https://www.econbiz.de/10009746324
Saved in:
2
Does better service induce higher profitability? : evidence from Taiwanese hospitality industry
Chen, Chiang-ming
;
Lin, Yu-Chen
- In:
International journal of hospitality management
31
(
2012
)
4
,
pp. 1330-1332
Persistent link: https://www.econbiz.de/10009567504
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