//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Firm performance"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"marketing-finance interface"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Firm performance
Marketing-finance interface
28
marketing-finance interface
20
Börsenkurs
14
Share price
14
Capital income
11
Kapitaleinkommen
11
Customer satisfaction
9
Ankündigungseffekt
8
Announcement effect
8
Event study
8
Kundenzufriedenheit
8
Advertising
7
Innovation
6
Marketing management
6
Shareholder value
6
Werbung
6
customer satisfaction
6
Aktienmarkt
5
Brand management
5
Markenführung
5
Marketingmanagement
5
Shareholder Value
5
Stock market
5
Unternehmenserfolg
5
marketing–finance interface
5
Anlageverhalten
4
Behavioural finance
4
Brand image
4
Börsengang
4
Ereignisstudie
4
Firm value
4
Initial public offering
4
Markenimage
4
Marketing
4
Marketing–finance interface
4
New product development
4
Produktentwicklung
4
Beziehungsmarketing
3
CAPM
3
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Carrillat, François A.
1
Grégoire, Yany
1
Healey, John
1
Hulland, John
1
Kurt, Didem
1
Legoux, Renaud
1
Meyer, Heather M.
1
Michayluk, David
1
Mintz, Ofer
1
Pupovac, Ljubomir
1
Rasoulian, Shahin
1
Sénécal, Sylvain
1
Ujah, Nacasius U.
1
more ...
less ...
Published in...
All
European journal of marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Slicing vs chunking product-harm crisis : antecedents and firm performance implications
Pupovac, Ljubomir
;
Carrillat, François A.
;
Michayluk, David
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1856-1884
Persistent link: https://www.econbiz.de/10013352647
Saved in:
2
What if your owners also own other firms in your industry? : the relationship between institutional common ownership, marketing, and firm performance
Healey, John
;
Mintz, Ofer
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 838-856
Persistent link: https://www.econbiz.de/10013191773
Saved in:
3
Managed earnings : the negative impact of marketer's discretionary advertising expenditures on firm performance
Meyer, Heather M.
;
Ujah, Nacasius U.
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 192-204
Persistent link: https://www.econbiz.de/10011700798
Saved in:
4
Service crisis recovery and firm performance : insights from information breach announcements
Rasoulian, Shahin
;
Grégoire, Yany
;
Legoux, Renaud
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 789-806
Persistent link: https://www.econbiz.de/10011779515
Saved in:
5
Aggressive marketing strategy following equity offerings and firm value : the role of relative strategic flexibility
Kurt, Didem
;
Hulland, John
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 57-74
Persistent link: https://www.econbiz.de/10009793060
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->