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~subject:"Firm value"
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Firm value
Customer satisfaction
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Cooil, Bruce
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Groening, Christopher
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Keiningham, Timothy
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Yalçın, Atakan
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Aksoy, Lerzan
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Lerzan, Aksoy
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of marketing
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ECONIS (ZBW)
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Does customer satisfaction lead to an increased firm value?
Lerzan, Aksoy
;
Cooil, Bruce
;
Groening, Christopher
; …
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 8-15
Persistent link: https://www.econbiz.de/10003902466
Saved in:
2
The long-term stock market valuation of customer satisfaction
Aksoy, Lerzan
;
Cooil, Bruce
;
Groening, Christopher
; …
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 105-122
Persistent link: https://www.econbiz.de/10003747973
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