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~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
~subject:"Management"
~type_genre:"Bibliografie enthalten"
~type_genre:"Festschrift"
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Search: subject:"Brand Management"
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Firmenimage
Konsumentenverhalten
Kundenzufriedenheit
Management
Markenpolitik
48
Theorie
40
Theory
40
Brand management
39
Markenführung
39
Deutschland
34
Germany
34
Brand
26
Markenartikel
26
Marketing management
15
Marketingmanagement
15
Consumer behaviour
7
Marketing
7
Betriebswirtschaftslehre
5
Business economics
5
Handelsmarke
5
Innovationsmanagement
5
Markenimage
5
Einzelhandel
4
Innovation management
4
International marketing
4
Internationales Marketing
4
Store brand
4
Brand image
3
Business process management
3
Consumer goods marketing
3
Fertigungsprogramm
3
Konsumgütermarketing
3
Master production schedule
3
Product management
3
Produktmanagement
3
Prozessmanagement
3
Public relations
3
Retail trade
3
Strategisches Management
3
Transaction costs
3
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3
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3
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Book / Working Paper
7
Article
4
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Bibliografie enthalten
Festschrift
Article in journal
6,249
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6,249
Aufsatz im Buch
495
Book section
495
Hochschulschrift
185
Thesis
141
Graue Literatur
131
Non-commercial literature
131
Arbeitspapier
87
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87
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82
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82
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68
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68
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63
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62
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62
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59
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24
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13
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12
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11
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10
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10
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8
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7
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6
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5
Collection of articles written by one author
4
Sammlung
4
Interview
3
Systematic review
3
Übersichtsarbeit
3
Dissertation u.a. Prüfungsschriften
2
Glossar enthalten
2
Glossary included
2
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1
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English
6
German
5
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All
Esch, Franz-Rudolf
2
Balmer, John M. T.
1
Baumgarth, Carsten
1
Boyd, D. Eric
1
Bruhn, Manfred
1
Carlson, Jamie
1
Caruana, Albert
1
Clarke, Theresa B.
1
De Vries, Natalie Jane
1
Garsvaite, Kotryna
1
Halk, Oliver
1
Helzer, Manfred
1
Janssen, Jürgen
1
Lorenzl, Günter
1
McCracken, Grant David
1
McKevitt, Steven
1
Olins, Wally
1
Richter, Lothar
1
Schade, Günther
1
Spekman, Robert E.
1
Stauss, Bernd
1
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Institution
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Published in...
All
The journal of brand management : an international journal
4
Forum Dienstleistungsmanagement
1
Gabler-Lehrbuch
1
Online Plus
1
Wissenschaft & Praxis
1
Working paper / Humboldt-Universität zu Berlin, Wirtschafts- und Sozialwissenschaften an der Landwirtschaftlich-Gärtnerischen Fakultät
1
Source
All
ECONIS (ZBW)
11
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1
The persuasion industries : the making of modern Britain
McKevitt, Steven
-
2018
-
First edition
Persistent link: https://www.econbiz.de/10012606579
Saved in:
2
The emergence and impact of consumer brand empowerment in online social networks : a proposed ontology
Boyd, D. Eric
;
Clarke, Theresa B.
;
Spekman, Robert E.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010423854
Saved in:
3
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
4
Do consumers of FMCGs seek brands with congruent personalities?
Garsvaite, Kotryna
;
Caruana, Albert
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 485-494
Persistent link: https://www.econbiz.de/10010423869
Saved in:
5
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
6
Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten
-
2008
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
Saved in:
7
Dienstleistungsmarken : Forum Dienstleistungsmanagement
Bruhn, Manfred
(
ed.
);
Stauss, Bernd
(
contributor
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003512485
Saved in:
8
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
Esch, Franz-Rudolf
(
ed.
)
-
2005
-
4., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002570369
Saved in:
9
Markets, meaning, and
brand
management
McCracken, Grant David
-
2005
Persistent link: https://www.econbiz.de/10002701617
Saved in:
10
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
Esch, Franz-Rudolf
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001390698
Saved in:
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