//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
~subject:"Management"
~type_genre:"Bibliografie enthalten"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Management"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Firmenimage
Konsumentenverhalten
Kundenzufriedenheit
Management
Markenpolitik
46
Brand management
45
Markenführung
45
Theorie
39
Theory
39
Deutschland
32
Germany
32
Brand
24
Markenartikel
24
Marketingmanagement
15
Marketing management
14
Marketing
8
Consumer behaviour
6
Betriebswirtschaftslehre
5
Business economics
5
Innovationsmanagement
5
Product management
5
Produktmanagement
5
Strategisches Management
5
Einzelhandel
4
Fertigungsprogramm
4
Handelsmarke
4
Innovation management
4
International marketing
4
Internationales Marketing
4
Master production schedule
4
Bekleidungsindustrie
3
Beziehungsmarketing
3
Business process management
3
Clothing industry
3
Consumer goods marketing
3
Konsumgütermarketing
3
Licence
3
Lizenz
3
Markenimage
3
Prozessmanagement
3
Relationship marketing
3
Retail trade
3
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
10
Type of publication (narrower categories)
All
Bibliografie enthalten
Sammlung
Article in journal
6,184
Aufsatz in Zeitschrift
6,184
Aufsatz im Buch
496
Book section
496
Hochschulschrift
185
Thesis
141
Graue Literatur
130
Non-commercial literature
130
Arbeitspapier
86
Working Paper
86
Collection of articles of several authors
82
Sammelwerk
82
Conference paper
68
Konferenzbeitrag
68
Reprint
63
Case study
62
Fallstudie
62
Aufsatzsammlung
58
Konferenzschrift
24
Conference proceedings
13
Ratgeber
12
Guidebook
11
Handbook
10
Handbuch
10
Lehrbuch
8
Fallstudiensammlung
7
Bibliography included
6
Festschrift
5
Textbook
5
Collection of articles written by one author
4
Interview
3
Systematic review
3
Übersichtsarbeit
3
Dissertation u.a. Prüfungsschriften
2
Glossar enthalten
2
Glossary included
2
Beispielsammlung
1
Bibliografie
1
more ...
less ...
Language
All
English
6
German
4
Author
All
Esch, Franz-Rudolf
2
Baumgarth, Carsten
1
Berthon, Pierre R.
1
Bruhn, Manfred
1
Holbrook, Morris B.
1
Kick, Markus
1
Kirchgeorg, Manfred
1
Maier, Erik
1
McCracken, Grant David
1
McKevitt, Steven
1
Sheth, Jagdish N.
1
Stach, Jens
1
Stauss, Bernd
1
Terech, Andres
1
more ...
less ...
Published in...
All
Forum Dienstleistungsmanagement
1
Gabler-Lehrbuch
1
Legends in consumer behavior
1
Online Plus
1
Springer-Gabler Research
1
Wissenschaft & Praxis
1
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
Saved in:
2
The persuasion industries : the making of modern Britain
McKevitt, Steven
-
2018
-
First edition
Persistent link: https://www.econbiz.de/10012606579
Saved in:
3
Selected essays on corporate reputation and social media : collection of empirical evidence
Kick, Markus
-
2015
Persistent link: https://www.econbiz.de/10010493101
Saved in:
4
Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
Saved in:
5
Dienstleistungsmarken : Forum Dienstleistungsmanagement
Bruhn, Manfred
(
ed.
);
Stauss, Bernd
(
contributor
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003512485
Saved in:
6
Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten
-
2008
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
Saved in:
7
Markets, meaning, and
brand
management
McCracken, Grant David
-
2005
Persistent link: https://www.econbiz.de/10002701617
Saved in:
8
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
Esch, Franz-Rudolf
(
ed.
)
-
2005
-
4., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002570369
Saved in:
9
Three essays on consideration sets
Terech, Andres
-
2004
Persistent link: https://www.econbiz.de/10003946475
Saved in:
10
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
Esch, Franz-Rudolf
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001390698
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->