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~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
~subject:"Vergleich"
~type_genre:"Bibliography included"
~type_genre:"Conference proceedings"
~type_genre:"Reprint"
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Firmenimage
Konsumentenverhalten
Vergleich
Markenimage
74
Brand image
71
Consumer behaviour
41
Brand management
39
Markenführung
39
Markenartikel
27
Brand
26
Deutschland
11
Germany
11
Marketing management
10
Marketingmanagement
10
Theorie
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10
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7
Internationales Marketing
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World
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280
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Non-commercial literature
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Arbeitspapier
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Working Paper
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Thesis
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Case study
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Fallstudie
27
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Sammelwerk
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1
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English
38
German
6
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Keller, Kevin Lane
3
Aaker, Jennifer
2
Batra, Rajeev
2
Benet-Martínez, Verónica
2
Erdem, Tülin
2
Garolera, Jordi
2
Park, C. Whan
2
Schmitt, Bernd
2
Valenzuela, Ana
2
Alden, Dana
1
Alford, Bruce L.
1
Alpert, Frank
1
Auty, Susan
1
Baumgarth, Carsten
1
Benkenstein, Martin
1
Bergmann, Karin
1
Bhat, Sobodh
1
Bird, M.
1
Boush, David M.
1
Calder, Bobby J.
1
Capella, Louis M.
1
Channon, C.
1
Chung, Jay Young
1
Cote, Joseph A.
1
Czellar, Sandor
1
DelVecchio, Devon
1
Devlin, James F.
1
Ehrenberg, Andrew S. C.
1
Elliott, Richard
1
Faircloth, James B.
1
Flüchter-Zähringer, Gesa Aletta
1
Freling, Tracy H.
1
Grønhaug, Kjell
1
Gürhan-Canli, Zeynep
1
Henard, David H.
1
Henderson, Geraldine Rosa
1
Henderson, Pamela W.
1
Holt, Douglas B.
1
Hong, Heung-Ja
1
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1
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Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Springer Fachmedien Wiesbaden
1
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Brand management ; Vol. 3
8
Brand management ; Vol. 2
5
Brand management ; Vol. 1
4
Brand management ; Vol. 4
4
Cross-cultural and critical perspectives on brands
4
International marketing ; Vol. 2
3
Marketing-mix strategies - product strategy and promotion strategy
3
Corporate brand and corporate reputation
2
The evolution of brands : from signals of quality to storehouses of trust
2
DUV : Wirtschaftswissenschaft
1
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
1
Measuring and managing brands
1
Online Plus
1
Research
1
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ECONIS (ZBW)
43
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Forum Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2014"
Schmidt, Holger J.
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011302536
Saved in:
2
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
Segreto, Luciano
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009518404
Saved in:
3
The effect of corporate branding dimensions on consumers' product evaluation : a cross-cultural analysis
Souiden, Nizar
;
Kassim, Norizan M.
;
Hong, Heung-Ja
-
2010
Persistent link: https://www.econbiz.de/10003922775
Saved in:
4
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
-
2010
Persistent link: https://www.econbiz.de/10003922786
Saved in:
5
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
6
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
7
Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
8
Exploring the brand value-shareholder value nexus for consumer goods companies
Kerin, Roger A.
;
Sethuraman, Raj
-
2010
Persistent link: https://www.econbiz.de/10003924129
Saved in:
9
Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
Saved in:
10
Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
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