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~subject:"Firmenimage"
~subject:"Markenimage"
~subject:"Retail trade"
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Search: "European journal of marketing : EJM"
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Firmenimage
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Consumer behaviour
348
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Marketing management
129
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129
Brand management
125
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112
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107
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95
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Balmer, John M. T.
5
Roper, Stuart
5
Melewar, T. C.
4
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3
De Chernatony, Leslie
3
Delgado-Ballester, Elena
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Balmern, John M. T.
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He, Hongwei
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European journal of marketing : EJM
171
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ECONIS (ZBW)
171
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141
Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British monarchy
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1380-1398
Persistent link: https://www.econbiz.de/10009378660
Saved in:
142
Using product and retail choice attributes for cross-national segmentation
Lockshin, Larry
;
Cohen, Eli
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1236-1252
Persistent link: https://www.econbiz.de/10009267025
Saved in:
143
Brand image strategy affects brand equity after M&A
Lee, Hsiang-ming
;
Lee, Ching-chi
;
Wu, Cou-chen
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1091-1111
Persistent link: https://www.econbiz.de/10009267048
Saved in:
144
Country and firm level factors in international retail expansion
Chan, Polly
;
Finnegan, Carol
;
Sternquist, Brenda J.
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 1005-1022
Persistent link: https://www.econbiz.de/10009231663
Saved in:
145
Celebrity endorsement, brand credibility and brand equity
Spry, Amanda
;
Pappu, Ravi
;
Cornwell, T. Bettina
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 882-909
Persistent link: https://www.econbiz.de/10009231679
Saved in:
146
Conceptualising the influence of corporate image on country image
Lopez, Carmen
;
Gotsi, Manto
;
Andriopoulos, Constantine
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1601-1641
Persistent link: https://www.econbiz.de/10009539450
Saved in:
147
Mobile phone choice : technology versus marketing ; the brand effect in the Italian market
Petruzzellis, Luca
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 610-634
Persistent link: https://www.econbiz.de/10003990979
Saved in:
148
Fraudulent consumer returns: exploiting retailers' return policies
Harris, Lloyd C.
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 730-747
Persistent link: https://www.econbiz.de/10003989123
Saved in:
149
How price image dimensions influence shopping intentions for different store formats
Zielke, Stephan
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 748-770
Persistent link: https://www.econbiz.de/10003989125
Saved in:
150
Business to business branding : external and internal satisfiers and the role of training quality
Roper, Stuart
;
Davies, Gary
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 567-590
Persistent link: https://www.econbiz.de/10003990962
Saved in:
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