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~subject:"Football"
~subject:"Product Placement"
~subject:"Rundfunkpolitik"
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Search: subject_exact:"Fernsehformat"
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Football
Product Placement
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Fernsehprogramm
823
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823
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215
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206
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135
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133
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133
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126
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86
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Kruse, Jörn
10
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5
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3
Doyle, Gillian
3
Gabszewicz, Jean Jaskold
3
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3
Nalbantis, Georgios
3
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2
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2
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2
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International journal of sport finance
5
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5
International journal of advertising : the quarterly review of marketing communications
4
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
3
Engaging consumers through branded entertainment and convergent media
3
Journal of sports economics
3
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
3
Tourism management : research, policies, practice
3
Diskussionsbeiträge zur Wirtschaftspolitik
2
HWWA-Report
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Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
2
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2
Journal of business research : JBR
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
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2
Prometheus : critical studies in innovation
2
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2
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2
Sport management review
2
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2
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2
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1
Contemporary research in sports economics : proceedings of the 5th ESEA Conference
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Das Sportereignis : ökonomische und rechtliche Fragen der Sportübertragungsrechte
1
Die Ökonomie des Sports in den Medien
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ECONIS (ZBW)
129
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129
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1
Substitution effects and the transnational demand for European soccer telecasts
Nalbantis, Georgios
;
Pawlowski, Tim
;
Schreyer, Dominik
- In:
Journal of sports economics
24
(
2023
)
4
,
pp. 407-442
Persistent link: https://www.econbiz.de/10014245983
Saved in:
2
European men's club football in the eyes of consumers : the determinants of television broadcast demand
Macedo, Anthony
;
Dias, Marta Ferreira
;
Mourão, Paulo Reis
- In:
Journal of sports economics
24
(
2023
)
5
,
pp. 579-623
Persistent link: https://www.econbiz.de/10014295385
Saved in:
3
The Indonesia policy on television broadcasting : a politics and economics perspective
Widyatama, Rendra
;
Polereczki, Zsolt
- In:
Iranian economic review : journal of University of Tehran
25
(
2021
)
4
,
pp. 677-690
Persistent link: https://www.econbiz.de/10012806664
Saved in:
4
Examining the influence of endorser credibility on brand placements in reality shows through placement appeal : emotional vs rational appeal
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Jegan, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 759-790
Persistent link: https://www.econbiz.de/10014287770
Saved in:
5
Armchair fans : modelling audience size for televised football matches
Buraimo, Babatunde
;
Forrest, David
;
McHale, Ian
;
Tena, J. D.
- In:
European journal of operational research : EJOR
298
(
2022
)
2
,
pp. 644-655
Persistent link: https://www.econbiz.de/10013206881
Saved in:
6
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
7
Why is exclusivity in broadcasting rights prevalent and why does simple regulation fail?
Pouyet, Jérôme
;
Martimort, David
-
2022
Persistent link: https://www.econbiz.de/10013279591
Saved in:
8
Broadcaster choice and audience demand for live sport games : panel analyses of the Korea Baseball Organization
Kim, Kihan
;
Sung, Hojun
;
Noh, Yeayoung
;
Lee, Kimoon
- In:
Journal of sport management : the official journal of …
36
(
2022
)
5
,
pp. 488-499
Persistent link: https://www.econbiz.de/10013382131
Saved in:
9
Online first? : multi-channel programming strategies of German commercial free-to-air broadcasting companies
Telkmann, Verena
- In:
International journal on media management : JMM
23
(
2021
)
1/2
,
pp. 117-146
Persistent link: https://www.econbiz.de/10012696958
Saved in:
10
Determinants of football TV audience : the straight and ancillary effects of the presence of the local team on the FIFA world cup
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 454-463
Persistent link: https://www.econbiz.de/10012494428
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