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subject:"congruence"
(16 results)
1
Positive gender
congruency
effects on shopper responses : field evidence from a gender egalitarian culture
Otterbring, Tobias
;
Bhatnagar, Roopali
;
Samuelsson, Peter
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012665988
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2
The effect of brand gender similarity on brand-alliance fit and purchase intention
Tilburg, Miriam van
;
Herrmann, Andreas
;
Grohmann, Bianca
; …
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10010513971
Saved in:
3
Consumer social identity : cool and single or caring and attached
Truong, Nguyen Natalie
;
Nguyen, Doan
;
Hartley, Nicole
- In:
Journal of strategic marketing
23
(
2015
)
1
,
pp. 33-48
Persistent link: https://www.econbiz.de/10011297679
Saved in:
4
Gender makes the difference : the moderating role of leader gender on the relationship between leadership styles and subordinate performance
Wang, An-chih
;
Chiang, Jack Ting-ju
;
Tsai, Chou-yu
; …
- In:
Organizational behavior and human decision processes : …
122
(
2013
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10010227165
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