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Search: subject:"female stereotypes"
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Gender
Advertising
5
Werbung
5
female stereotypes
5
Frauen
4
Geschlecht
4
Women
4
Advertising effects
3
Werbewirkung
3
Bibliometrics
2
Bibliometrie
2
Consumer behaviour
2
Konsumentenverhalten
2
Weibliche Arbeitskräfte
2
Women workers
2
advertising
2
male stereotypes
2
AUSTRALIAN MAGAZINE ADVERTISING
1
Attitudes
1
Culture
1
Cyprus
1
Evolutionary economics
1
Evolutionsökonomik
1
FEMALE STEREOTYPES
1
Female stereotypes
1
Fernsehwerbung
1
Frauenbewegung
1
Frauenpolitik
1
Gender stereotypes
1
Greece
1
Griechenland
1
India
1
Internet marketing
1
Meinung
1
Mumbai
1
Online-Marketing
1
Opinion
1
Psychologie
1
Psychology
1
Psychology of advertising
1
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English
4
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Kyrousi, Antigone G.
2
Panigyrakis, George G.
2
Boutsouki, Christina
1
Hatzithomas, Leonidas
1
Panopoulos, Anastasios P.
1
Theodoridis, Prokopis K.
1
Ziamou, Paschalina
1
Zotou, Athina Y.
1
Åkestam, Nina
1
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International journal of advertising : the quarterly review of marketing communications
3
Corporate communications : an international journal
1
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ECONIS (ZBW)
4
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Caring for her : the influence of presumed influence on female consumers' attitudes towards advertising featuring gender-stereotyped portrayals
Åkestam, Nina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 871-892
Persistent link: https://www.econbiz.de/10012492609
Saved in:
2
Attitudes toward ads portraying women in decorative roles and female competition : an evolutionary psychology perspective
Kyrousi, Antigone G.
;
Panigyrakis, George G.
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 771-798
Persistent link: https://www.econbiz.de/10011618376
Saved in:
3
A longitudinal analysis of the changing roles of gender in advertising : a content analysis of Super Bowl commercials
Hatzithomas, Leonidas
;
Boutsouki, Christina
;
Ziamou, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618446
Saved in:
4
Male and female attitudes towards stereotypical advertisements : a paired country investigation
Theodoridis, Prokopis K.
;
Kyrousi, Antigone G.
;
Zotou, …
- In:
Corporate communications : an international journal
18
(
2013
)
1
,
pp. 135-160
Persistent link: https://www.econbiz.de/10009711750
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