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~subject:"Gerechtigkeit"
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Search: subject:"B-to-B-Marketing"
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Gerechtigkeit
B-to-B-Marketing
2,418
Business-to-business marketing
2,417
Lieferantenmanagement
1,193
Supplier relationship management
1,193
Relationship marketing
632
Beziehungsmarketing
627
Marketing management
306
Marketingmanagement
306
E-commerce
266
Electronic Commerce
266
Salespeople
226
Verkaufspersonal
226
Selling
218
Verkauf
218
Brand management
202
Markenführung
202
Consumer behaviour
169
Konsumentenverhalten
169
B2B
165
Social Web
158
Social web
158
Business network
154
Unternehmensnetzwerk
154
Value creation
137
Betriebliche Wertschöpfung
136
Customer satisfaction
134
Kundenzufriedenheit
134
Customer value
123
Internet marketing
123
Kundenwert
123
Online-Marketing
123
Lieferkette
112
Supply chain
112
USA
110
United States
110
Innovation
107
Brand image
106
Markenimage
106
Confidence
100
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100
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11
Aufsatz in Zeitschrift
11
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English
11
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Ahmad, Bilal
1
Akhtar, Nadeem
1
Aloysius, John
1
Ashfaq, Muhammad
1
Berkman, Zafer Kamil
1
Blessley, Misty
1
Brown, Brian P.
1
Cadogan, John W.
1
Chugh, Richa
1
Falk, Svenja
1
Farhangmehr, Minoo
1
Ferguson, Jodie L.
1
Gould, Noel
1
Henneberg, Stephan
1
Johnston, Wesley J.
1
Leach, Mark P.
1
Liu, Annie H.
1
Mir, Saif
1
Morgan, Robert
1
Muylle, Steve
1
Najafi-Tavani, Zhaleh
1
Naudé, Peter
1
Riemensperger, Frank
1
Rosier, Eleri R.
1
Sarmento, Maria
1
Simões, Cláudia
1
Standaert, Willem
1
Ting, Shueh-chin
1
Yuan, Jingbo
1
Zacharia, Zach
1
Zaefarian, Ghasem
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Inventi impact: retailing & consumer services
1
Journal of business research : JBR
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Psychology & marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
11
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1
Identifying the determinants and consequences of post-recovery satisfaction in B2B customers : a multidimensional justice theory perspective
Ahmad, Bilal
;
Yuan, Jingbo
;
Akhtar, Nadeem
;
Ashfaq, Muhammad
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 423-437
Persistent link: https://www.econbiz.de/10014473086
Saved in:
2
B2B buyers' emotions and regulatory focus in justice and switch back decisions
Chugh, Richa
;
Gould, Noel
;
Leach, Mark P.
;
Liu, Annie H.
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 73-89
Persistent link: https://www.econbiz.de/10014282227
Saved in:
3
How to capture the B2B platform opportunity
Riemensperger, Frank
;
Falk, Svenja
- In:
Electronic markets : EM ; the international journal of …
30
(
2020
)
1
,
pp. 61-63
Persistent link: https://www.econbiz.de/10012419457
Saved in:
4
Effects of fairness and relationship quality on relational behavior
Berkman, Zafer Kamil
- In:
Inventi impact: retailing & consumer services
(
2020
)
4
,
pp. 244-261
Persistent link: https://www.econbiz.de/10012416537
Saved in:
5
Breaching relational obligations in a buyer-supplier relationship : feelings of violation, fairness perceptions and supplier switching
Blessley, Misty
;
Mir, Saif
;
Zacharia, Zach
;
Aloysius, John
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 215-226
Persistent link: https://www.econbiz.de/10011942331
Saved in:
6
Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
Saved in:
7
Do supplier perceptions of buyer fairness lead to supplier sales growth?
Zaefarian, Ghasem
;
Najafi-Tavani, Zhaleh
;
Henneberg, Stephan
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 160-171
Persistent link: https://www.econbiz.de/10011448092
Saved in:
8
The use of procedural fairness in electronic reverse auctions to enhance relationship quality
Muylle, Steve
;
Standaert, Willem
- In:
Psychology & marketing
33
(
2016
)
4
,
pp. 283-296
Persistent link: https://www.econbiz.de/10011458437
Saved in:
9
Applying a relationship marketing perspective to B2B trade fairs : the role of socialization episodes
Sarmento, Maria
;
Simões, Cláudia
;
Farhangmehr, Minoo
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 131-141
Persistent link: https://www.econbiz.de/10010481956
Saved in:
10
The role of justice in determining relationship quality
Ting, Shueh-chin
- In:
Journal of relationship marketing : innovations & …
10
(
2011
)
2
,
pp. 57-75
Persistent link: https://www.econbiz.de/10009248159
Saved in:
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