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~subject:"Germany"
~subject:"Market research"
~subject:"Product design"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
~type_genre:"Collection of articles written by one author"
~type_genre:"Hochschulschrift"
~type_genre:"Sammlung"
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Search: subject_exact:"Marketing management"
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Germany
Market research
Product design
Marketingmanagement
8,709
Marketing management
8,651
Consumer behaviour
1,684
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1,684
Marketing
1,293
Beziehungsmarketing
1,152
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1,151
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1,041
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1,039
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894
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869
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619
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468
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406
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369
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367
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347
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340
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340
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339
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700
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Homburg, Christian
8
Bruhn, Manfred
6
Meffert, Heribert
6
Bieger, Thomas
5
Brettel, Malte
5
Engelen, Andreas
5
Reinecke, Sven
5
Albers, Sönke
4
Ceyp, Michael H.
4
Diller, Hermann
4
Feige, Stephan
4
Herrmann, Andreas
4
Hsu, Yen
4
Clement, Michel
3
DeSarbo, Wayne
3
Di Benedetto, C. Anthony
3
Eisend, Martin
3
Esch, Franz-Rudolf
3
Fantapié Altobelli, Claudia
3
Heinemann, Florian
3
Helm, Roland
3
Helmig, Bernd
3
Jenner, Thomas
3
Kumar, Prashant
3
Lindgreen, Adam
3
Schneider, Willy
3
Sheth, Jagdish N.
3
Simkin, Lyndon
3
Tomczak, Torsten
3
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3
Aulōnitēs, Geōrgios I.
2
Balachander, Subramanian
2
Bauche, Kai
2
Bauer, Hans H.
2
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2
Baumgarth, Carsten
2
Bernigau, Sven
2
Bischopinck, Yvonne von
2
Böhm, Bettina
2
Büttner, Oliver B.
2
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Fördergesellschaft Marketing an der Universität Augsburg
6
Springer Fachmedien Wiesbaden
3
Haupt Verlag
2
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2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Bergische Universität Wuppertal / Lehr- und Forschungsgebiet Bauwirtschaft
1
Books on Demand GmbH <Norderstedt>
1
Christian-Albrechts-Universität zu Kiel
1
De Gruyter Oldenbourg
1
Deutsche Marketing-Vereinigung
1
Deutscher Sparkassen- und Giroverband
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erich-Schmidt-Verlag <Berlin>
1
FernUniversität in Hagen
1
Freie Universität Berlin
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Heinrich-Heine-Universität Düsseldorf
1
Helmut-Schmidt-Universität
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Institut für Social Marketing <Stuttgart>
1
Institutet för Ekonomisk Forskning <Lund>
1
Josef Eul Verlag GmbH
1
Nomos Verlagsgesellschaft
1
Peter Lang GmbH
1
RWTH Aachen
1
UVK Verlag
1
Ulysses Management-Planspiele & Beratung <München>
1
Uni-Taschenbücher GmbH
1
Universität Augsburg / Lehr- und Forschungsteam Marketing
1
Universität Duisburg <1980-2002>
1
Universität St. Gallen / Institut für Marketing
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
1
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Europäische Hochschulschriften / 5
64
Gabler Edition Wissenschaft
37
Schriften zu Marketing und Management
22
Neue betriebswirtschaftliche Forschung : Nbf
16
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
14
DUV : Wirtschaftswissenschaft
12
Berichte aus der Betriebswirtschaft
11
Jahrbuch der Absatz- und Verbrauchsforschung
10
Journal of the Academy of Marketing Science
10
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
10
DUV / Wirtschaftswissenschaft
9
Hamburger Schriften zur Marketingforschung
9
Marketing intelligence & planning
9
Schriften zum Marketing
9
Journal of business economics : JBE
8
Journal of business research : JBR
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Die Betriebswirtschaft : DBW
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
7
SpringerLink / Bücher
7
European journal of marketing : EJM
6
Journal of marketing management : MM
6
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
6
The journal of business & industrial marketing
6
Beiträge zum Produkt-Marketing
5
Gabler-Edition Wissenschaft
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing research : JMR
5
Research
5
Dissertation.de
4
European journal of operational research : EJOR
4
Gabler Research
4
Hochschulschriften zur Betriebswirtschaftslehre
4
International journal of wine business research : IJWBR
4
Journal of business-to-business marketing
4
Journal of marketing
4
Journal of marketing communications
4
Journal of retailing and consumer services
4
Konsum und Verhalten
4
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ECONIS (ZBW)
1,014
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1
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1,014
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1
A journey from customer acquisition to retention : an integrative model for guiding future gaming marketing research
Tuguinay, Jovanie
;
Prentice, Catherine
;
Moyle, Brent
; …
- In:
The Cornell hospitality quarterly
65
(
2024
)
3
,
pp. 335-353
Persistent link: https://www.econbiz.de/10014634757
Saved in:
2
Evaluating the effectiveness of advertising campaigns in the fast-food industry using an analytical engine
Rymarczyk, Paweł
;
Figura, Ćezary
;
Wojciechowski, Łukasz
- In:
European research studies
27
(
2024
),
pp. 126-136
Persistent link: https://www.econbiz.de/10014543742
Saved in:
3
Product positioning of low-carbon products based on blockchain-enabled product communities
Chen, Ting
;
Xiong, Yu
- In:
Technovation : an international journal of technical …
132
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014552080
Saved in:
4
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
5
Predicting and optimizing marketing performance in dynamic markets
Guhl, Daniel
;
Paetz, Friederike
;
Wagner, Udo
;
Wedel, Michel
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014519134
Saved in:
6
How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany
Pakura, Stefanie
;
Rudeloff, Christian
- In:
Journal of small business and entrepreneurship : JSBE
35
(
2023
)
2
,
pp. 153-180
Persistent link: https://www.econbiz.de/10014234756
Saved in:
7
The incompatibility of proactive market orientation and postponement strategy in product differentiation
Yuki, Sho
;
Kubo, Tomokazu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 92-104
Persistent link: https://www.econbiz.de/10014472659
Saved in:
8
It takes two to tango : the interplay between decision logics, communication strategies and social media engagement in start-ups
Rudeloff, Christian
;
Pakura, Stefanie
;
Eggers, Fabian
; …
- In:
Review of managerial science : RMS
16
(
2022
)
3
,
pp. 681-712
Persistent link: https://www.econbiz.de/10013191543
Saved in:
9
Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi
;
Laaksonen, Salla-Maaria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
Saved in:
10
Social first? : not always! : brand co-creation through regional marketing at Deutsche Telekom
Weretecki, Patrick
;
Kristal, Samuel
- In:
Transfer : Zeitschrift für Kommunikation und …
70
(
2024
)
1
,
pp. 67-71
Persistent link: https://www.econbiz.de/10014560709
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