//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Germany"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Germany
Social web
Markenführung
10,115
Brand management
10,113
Consumer behaviour
5,887
Konsumentenverhalten
5,886
Brand image
5,384
Markenimage
5,384
Brand
3,555
Markenartikel
3,474
Beziehungsmarketing
2,029
Relationship marketing
2,029
Social Web
1,405
Online-Marketing
1,217
Internet marketing
1,215
Werbewirkung
896
Advertising effects
895
Marketing management
863
Marketingmanagement
860
Intermediate goods
744
Vorleistungen
744
Luxury goods
610
Luxusgüter
610
Corporate reputation
580
Firmenimage
579
Customer satisfaction
559
Kundenzufriedenheit
559
Advertising
534
Brand loyalty
532
Theorie
519
Theory
519
Werbung
511
Einzelhandel
496
Retail trade
496
HR marketing
494
Personalmarketing
494
USA
479
Emotion
478
United States
474
Markentreue
447
International marketing
381
more ...
less ...
Online availability
All
Undetermined
1,049
Free
113
Type of publication
All
Article
1,601
Book / Working Paper
3
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
1,604
Aufsatz im Buch
692
Book section
692
Hochschulschrift
401
Thesis
309
Graue Literatur
249
Non-commercial literature
249
Collection of articles of several authors
193
Sammelwerk
193
Case study
182
Fallstudie
182
Aufsatzsammlung
131
Arbeitspapier
100
Working Paper
100
Konferenzschrift
70
Bibliografie enthalten
45
Bibliography included
45
Conference proceedings
44
Lehrbuch
35
Ratgeber
31
Handbook
29
Handbuch
29
Textbook
28
Guidebook
24
Conference paper
12
Konferenzbeitrag
12
Interview
9
Fallstudiensammlung
8
Collection of articles written by one author
7
Sammlung
7
Elektronischer Datenträger
5
Festschrift
5
Glossar enthalten
5
Glossary included
5
Advisory report
4
Company information
4
Firmeninformation
4
Forschungsbericht
4
Gutachten
4
more ...
less ...
Language
All
English
1,478
German
126
Author
All
Loureiro, Sandra Maria Correia
12
Rita, Paulo
9
Kunkel, Thilo
8
Veloutsou, Cleopatra
8
Cova, Bernard
7
Hajli, Nick
7
Hollebeek, Linda D.
7
Baumgarth, Carsten
6
Filieri, Raffaele
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Bang, Nguyen
5
Bilro, Ricardo Godinho
5
Dessart, Laurence
5
Füller, Johann
5
Harrigan, Paul
5
Kabst, Rüdiger
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Melewar, T. C.
5
Rahman, Zillur
5
Rowley, Jennifer
5
Baum, Matthias
4
Bernritter, Stefan F.
4
Bredikhina, Nataliya
4
Bruhn, Manfred
4
Carlson, Jamie
4
Chan-Olmsted, Sylvia M.
4
Chen, Huan
4
Cheung, Man Lai
4
Dens, Nathalie
4
Dwivedi, Yogesh Kumar
4
Gensler, Sonja
4
Guzman, Francisco
4
Haverila, Matti
4
Hesse, Andreas
4
Ibrahim, Blend
4
Johnen, Marius
4
more ...
less ...
Institution
All
Universität Bielefeld
1
Published in...
All
Journal of business research : JBR
105
The journal of brand management : an international journal
60
The journal of product & brand management
59
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
22
Business horizons
20
Journal of marketing management : MM
20
International journal of advertising : the review of marketing communications
19
Marketing intelligence & planning
18
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of marketing
15
Psychology & marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Technological forecasting & social change : an international journal
12
European Sport management quarterly : ESMQ
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
European journal of marketing : EJM
10
International journal of consumer studies
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Journal of the Academy of Marketing Science
10
Marketing theory
10
European journal of marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Personalwirtschaft : das Magazin für den Job HR
9
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
9
Harvard-Business-Manager : das Wissen der Besten
8
more ...
less ...
Source
All
ECONIS (ZBW)
1,604
Showing
41
-
50
of
1,604
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
An online research approach for a dual perspective analysis of brand associations in art museums
Ranfagni, Silvia
;
Milanesi, Matilde
;
Guercini, Simone
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014252137
Saved in:
42
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
43
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
44
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
45
How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany
Pakura, Stefanie
;
Rudeloff, Christian
- In:
Journal of small business and entrepreneurship : JSBE
35
(
2023
)
2
,
pp. 153-180
Persistent link: https://www.econbiz.de/10014234756
Saved in:
46
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
47
"I will always hate you"! : an investigation of the impact of anthropomorphism in online anti-brand communities
Brandão, Amélia Maria Pinto da Cunha
;
Popoli, Paolo
- In:
European business review
35
(
2023
)
3
,
pp. 444-466
Persistent link: https://www.econbiz.de/10014280585
Saved in:
48
Exploring the drivers of brand loyalty in a digitized world
Khattak, Toobah Sharif
;
Billah, Usamah Iyyaz
- In:
The Lahore journal of business
10
(
2022
)
2
,
pp. 109-140
Persistent link: https://www.econbiz.de/10014280614
Saved in:
49
Increasing sales through social media marketing : the role of customer brand attachment, brand trust, and brand equity
Heidari, Shahin
;
Zarei, Mehrnaz
;
Daneshfar, Alireza
; …
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
1
,
pp. 224-234
Persistent link: https://www.econbiz.de/10014282108
Saved in:
50
Examining the role of social media marketing on brand love and its impact on brand centrality : the study of local fashion brands for the millennials
Mayasari, Iin
;
Haryanto, Handrix Chris
;
Hutagaol, …
- In:
Journal of Indonesian economy & business
38
(
2023
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10014288345
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->