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History of retailing and consumption
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European journal of marketing : EJM
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
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Erasmus journal for philosophy and economics : EJPE
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Globale Krise der Medienwirtschaft? : Dimensionen, Ursachen und Folgen ; [Tagung "Globale Krise der Medienwirtschaft?" der Fachgruppe Medienökonomie der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft im Dezember 2004 in Stuttgart]
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Management science : journal of the Institute for Operations Research and the Management Sciences
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1
Concepts of place in British womenswear advertising : 1880-1914
Rose, Clare
- In:
History of retailing and consumption
10
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10015048028
Saved in:
2
Advertising and the character of English provincial department stores : c.1880-1914
Stobart, Jon
- In:
History of retailing and consumption
7
(
2021
)
1
,
pp. 98-114
Persistent link: https://www.econbiz.de/10012693764
Saved in:
3
Did eighteenth-century shopkeepers use newspapers to promote their goods? : a comparison of Manchester and Norwich 1765-1805
Reed, Dinah
- In:
History of retailing and consumption
9
(
2023
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10014391869
Saved in:
4
The textual management of the solicit response move in newspaper fundraising advertisements
McGee, Iain
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
3
,
pp. 265-285
Persistent link: https://www.econbiz.de/10012623628
Saved in:
5
Thought piece : a window on advertising archives
Strickland, Jeannette
- In:
History of retailing and consumption
6
(
2020
)
3
,
pp. 153-161
Persistent link: https://www.econbiz.de/10012549000
Saved in:
6
Bees on paper : the British press reads the Fable
Revolti, Matteo
- In:
Erasmus journal for philosophy and economics : EJPE
9
(
2016
)
1
,
pp. 124-141
Persistent link: https://www.econbiz.de/10011487230
Saved in:
7
Reflecting a diversified country : a content analysis of newspaper advertisements in Great Britain
Mogaji, Emmanuel
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 908-926
Persistent link: https://www.econbiz.de/10011447745
Saved in:
8
Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
Saved in:
9
Cultural values in financial services advertising : a cross-cultural study of magazine ads in the USA and Korea
Song, Young-A.
;
Ahn, Hongmin
;
Sung, Yongjun
- In:
The journal of services marketing
28
(
2014
)
5
,
pp. 349-360
Persistent link: https://www.econbiz.de/10010419915
Saved in:
10
Media bias and advertising : evidence from a German car magazine
Dewenter, Ralf
;
Heimeshoff, Ulrich
- In:
Review of economics
65
(
2014
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10010392990
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