Reflecting a diversified country : a content analysis of newspaper advertisements in Great Britain
Emmanuel Mogaji (Business and Management Research Institute, University of Bedfordshire, Luton, UK)
| Year of publication: |
2015
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|---|---|
| Authors: | Mogaji, Emmanuel |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 6, p. 908-926
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| Subject: | UK | Stereotypes | Diversity | Content analysis | Marketing strategy | Print advertisement | Großbritannien | United Kingdom | Printwerbung | Print advertising | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-07-2014-0129 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011447745