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~subject:"Geschäftsmodell"
~subject:"Website"
~type:"article"
~type_genre:"Fallstudie"
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Geschäftsmodell
Website
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78
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55
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Handbook of social media management : value chain and business models in changing media markets
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1
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Ethics in marketing : international cases and perspectives
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European journal of marketing : EJM
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European management review : the journal of the European Academy of Management
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Field guide to case study research in business-to-business marketing and purchasing
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Google & Co. : digital Natives analysieren aktuelle Phänomene der Medienindustrie
1
ICT management in non-profit organizations
1
International journal of business information systems : IJBIS
1
International journal of electronic commerce : IJEC
1
International journal of nonprofit & voluntary sector marketing
1
International journal of nonprofit and voluntary sector marketing
1
International journal of technology marketing : IJTMkt
1
Journal of business market management : jbm
1
Journal of electronic commerce research : JECR
1
Journal of internet commerce
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of media business studies
1
Journal of retailing and consumer services
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of strategic management education : JSME
1
LISS 2012 ; Vol. 2
1
Management communication quarterly
1
Next generation business strategies for the base of the pyramid : new approaches for building mutual value
1
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
1
Sport management review
1
Strategic change
1
Successful social media and ecommerce strategies in the wine industry
1
Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor
1
The digital economy : Anspruch und Wirklichkeit ; Festschrift für Beat F. Schmid ; mit 11 Tabellen
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ECONIS (ZBW)
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1
Online communication approaches and social networks in traditional wine regions : a case study from Italy
Capitello, Roberta
;
Agnoli, Lara
;
Begalli, Diego
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 30-54)
.
2016
Persistent link: https://www.econbiz.de/10011558843
Saved in:
2
CSR online and in real terms : a critical analysis of controversial sectors in Hungary
Pataki, György
;
Szántó, Richárd
;
Matolay, Réka
- In:
Corporate social responsibility in the digital age
,
(pp. 241-264)
.
2015
Persistent link: https://www.econbiz.de/10010513423
Saved in:
3
Communicating CRS on social media : the case of Pfizer's social media communications in Europe
Adi, Ana
;
Grigore, Georgiana
- In:
Corporate social responsibility in the digital age
,
(pp. 143-163)
.
2015
Persistent link: https://www.econbiz.de/10010513430
Saved in:
4
Emerging digital business models in developing economies : the case of Cameroon
Boojihawon, Dev Kumar
;
Ngoasong, Zisuh Michael
- In:
Strategic change
27
(
2018
)
2
,
pp. 129-137
Persistent link: https://www.econbiz.de/10011973401
Saved in:
5
Understanding digital and Social Media Marketing concepts
Gatautis, Rimantas
- In:
Digital and social media marketing : a results-driven …
,
(pp. 21-43)
.
2017
Persistent link: https://www.econbiz.de/10011582658
Saved in:
6
Facebook in the developed and developing
world
Schulte, Eva Marie D.
- In:
Ethics in marketing : international cases and perspectives
,
(pp. 170-187)
.
2017
Persistent link: https://www.econbiz.de/10011609815
Saved in:
7
If you build it, will they come? : a case study of digital spaces and brand in the National Basketball Association
Pfahl, Michael E.
;
Kreutzer, Andrew
;
Maleski, Mike
; …
- In:
Sport management review
15
(
2012
)
4
,
pp. 518-537
Persistent link: https://www.econbiz.de/10009628060
Saved in:
8
Online communities and commercialization of Chinese Internet literature
Tse, Michael S. C.
;
Gong, Maleen Z.
- In:
Journal of internet commerce
11
(
2012
)
1/4
,
pp. 100-116
Persistent link: https://www.econbiz.de/10009703947
Saved in:
9
Case study : embodied virtual agents ; an analysis on reasons for failure
Mimoun, Mohammed Slim Ben
;
Poncin, Ingrid
;
Garnier, Marion
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 605-612
Persistent link: https://www.econbiz.de/10009655501
Saved in:
10
Creation of a social media social venture
Brøgger, Benedicte
- In:
Capitalizing on creativity at work : fostering the …
,
(pp. 320-332)
.
2016
Persistent link: https://www.econbiz.de/10011504345
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