//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Globalisierung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Merrilees, Bill"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Globalisierung
Brand management
38
Markenführung
35
Australia
22
Consumer behaviour
21
Australien
15
Konsumentenverhalten
14
Brand image
13
Markenimage
13
Retailing
13
Brand
10
Brands
10
Franchising
10
Markenartikel
10
Einzelhandel
9
Marketing management
9
Relationship marketing
9
Beziehungsmarketing
7
Brand architecture
7
Markenarchitektur
7
Marketingmanagement
7
Retail trade
7
Globalization
6
Innovation
6
Brand extension
5
Corporate branding
5
Electronic commerce
5
Firm performance
5
Führungsstil
5
Leadership style
5
Markentransfer
5
Marketing strategy
5
Unternehmenserfolg
5
Brand engagement
4
Brand equity
4
Brand orientation
4
Branding
4
Canada
4
City marketing
4
Corporate reputation
4
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
2
Book section
2
Case study
2
Fallstudie
2
Language
All
English
5
Author
All
Merrilees, Bill
5
Frazer, Lorelle
2
Wong, Ho Yin
2
Bodey, Kelli
1
Tiessen, James H.
1
Published in...
All
Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
International entrepreneurship and management journal
1
International entrepreneurship: globalization of emerging businesses
1
Journal for international business and entrepreneurship development
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Pioneering Asian franchise brands : Pho24 in Vietnam
Frazer, Lorelle
;
Merrilees, Bill
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
4
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009657578
Saved in:
2
Born globals : how are they different?
Wong, Ho Yin
;
Merrilees, Bill
- In:
Interdisciplinary approaches to product design, …
,
(pp. 305-329)
.
2012
Persistent link: https://www.econbiz.de/10009628418
Saved in:
3
Service versus product brands : understanding international adaptation
Wong, Ho Yin
;
Merrilees, Bill
- In:
Journal for international business and entrepreneurship …
4
(
2009
)
3
,
pp. 231-242
Persistent link: https://www.econbiz.de/10003919239
Saved in:
4
Franchisors do their homework before entering international markets : experiences from the Australian franchising sector
Frazer, Lorelle
;
Merrilees, Bill
;
Bodey, Kelli
- In:
International entrepreneurship and management journal
3
(
2007
)
4
,
pp. 437-452
Persistent link: https://www.econbiz.de/10003562387
Saved in:
5
An entrepreneurial model of SME internationalization : evidence from six cases
Tiessen, James H.
;
Merrilees, Bill
- In:
International entrepreneurship: globalization of …
,
(pp. 131-154)
.
1999
Persistent link: https://www.econbiz.de/10001454352
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->