Service versus product brands : understanding international adaptation
Year of publication: |
2009
|
---|---|
Authors: | Wong, Ho Yin ; Merrilees, Bill |
Published in: |
Journal for international business and entrepreneurship development. - Olney, Bucks : Inderscience Enterprises, ISSN 1549-9324, ZDB-ID 2212018-X. - Vol. 4.2009, 3, p. 231-242
|
Subject: | Dienstleistungsmarketing | Services marketing | Markenführung | Brand management | Globalisierung | Globalization | Australien | Australia |
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