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~subject:"Globalization"
~subject:"Marketingmanagement"
~subject:"Marketingstrategie"
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SME marketing
81
KMU-Marketing
64
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25
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24
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13
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13
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Asia Pacific journal of marketing and logistics
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovations in SMEs and conducting e-business : technologies, trends and solutions
1
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1
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1
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ECONIS (ZBW)
18
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1
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
2
Global marketing organization
Zou, Shaoming
- In:
The Routledge companion to strategic marketing
,
(pp. 191-207)
.
2021
Persistent link: https://www.econbiz.de/10012498460
Saved in:
3
Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance
Didonet, Simone Regina
;
Fearne, Andrew P.
;
Simmons, Geoffrey
- In:
International small business journal : ISBJ
38
(
2020
)
2
,
pp. 90-110
Persistent link: https://www.econbiz.de/10012214667
Saved in:
4
Schlankes Marketing für den Mittelstand : Effizient, nachhaltig und zielgruppengerecht
Vogt, Wolfgang
-
2018
Warum Produkte nicht gekauft werden -- Zielgruppen definieren und verstehen -- Nutzen für Zielgruppen erzeugen -- Sich vom Wettbewerb abheben und eine Marke etablieren -- Kunden finden, erreichen, pflegen und halten.
Persistent link: https://www.econbiz.de/10014017834
Saved in:
5
Schlankes Marketing für den Mittelstand : effizient, nachhaltig und zielgruppengerecht
Vogt, Wolfgang
-
2018
Persistent link: https://www.econbiz.de/10011802704
Saved in:
6
Exploring brand identity and entrepreneurship as drivers of small specialist retailer internationalisation : a German case study
Christmann, Helen
;
Alexander, Andrew
;
Wood, Steve
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10011648608
Saved in:
7
Export barriers and business confidence : a quasi-longitudinal examination
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 294-323
Persistent link: https://www.econbiz.de/10010532981
Saved in:
8
Social media practices in SME marketing activities : a theoretical framework and research agenda
Atanassova, Iva
;
Clark, Lilian
- In:
Journal of customer behaviour
14
(
2015
)
2
,
pp. 163-183
Persistent link: https://www.econbiz.de/10011412327
Saved in:
9
Export performance : multiple predictors and multiple measures approach
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 378-407
Persistent link: https://www.econbiz.de/10010384991
Saved in:
10
The impact of marketing strategy in small family businesses
Ntanos, Anastasios S.
;
Ntanos, Stamatios S.
- In:
Strategic marketing in fragile economic conditions
,
(pp. 153-166)
.
2014
Persistent link: https://www.econbiz.de/10010416848
Saved in:
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