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~subject:"Großbritannien"
~subject:"Markenimage"
~type_genre:"Sammelwerk"
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Consumer behaviour
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ECONIS (ZBW)
32
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1
Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel
-
2018
Persistent link: https://www.econbiz.de/10011960279
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2
Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10012004694
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3
Food retailing and sustainable development : European perspectives
Lavorata, Laure
(
ed.
);
Sparks, Leigh
(
ed.
)
-
2018
-
First edition
Persistent link: https://www.econbiz.de/10011906501
Saved in:
4
Customer engagement marketing
Palmatier, Robert W.
(
ed.
);
Kumar, V.
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011671138
Saved in:
5
Consumer perception of brand and product gender : an empirical investigation of the effects on consumer response and behavior
Tilburg, Miriam van
-
2013
Persistent link: https://www.econbiz.de/10011531351
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6
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
Saved in:
7
Processing fluency in consumer judgments
Graf, Laura K. M.
-
2016
Persistent link: https://www.econbiz.de/10011635358
Saved in:
8
Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian
-
2016
Persistent link: https://www.econbiz.de/10011635359
Saved in:
9
Perceived quality : an empirical investigation of its effects on financial analysts firm value, and risk
Liefländer, Christoph
-
RWTH Aachen / Lehrstuhl für Wirtschaftswissenschaften …
-
2015
Persistent link: https://www.econbiz.de/10011546327
Saved in:
10
Forum Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2014"
Schmidt, Holger J.
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011302536
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