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~subject:"Großveranstaltung"
~subject:"Tourismusmarketing"
~type_genre:"Accompanied by computer file"
~type_genre:"Aufsatz im Buch"
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Großveranstaltung
Tourismusmarketing
Place marketing
122
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22
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18
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Beiträge von AbsolventInnen des MCI Tourismus zu Entrepreneurship, Marketing und Destinationsmanagement
4
Brand research : [an outcome of the second International Conference on Brand Management]
3
Handbook on place branding and marketing
2
Progress in tourism marketing
2
Standortwettbewerb und Tourismus : regionale Erfolgsstrategien
2
Urban events, place branding and promotion : place event marketing
2
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
1
Interdisciplinary perspectives on business convergence, computing, and legality
1
Lebensqualität und Standortattraktivität : Kultur, Mobilität und regionale Marken als Erfolgfaktoren
1
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
1
Marketing places and spaces
1
Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
1
Mediterranean protected areas in the era of overtourism : challenges and solutions
1
Strategische Produktentwicklung im Standortmanagement : Wettbewerbsvorteile für den Tourismus
1
Tourismus und Sport : wirtschaftliche, soziologische und gesundheitliche Aspekte des Sport-Tourismus
1
Trends and Issues in Global Tourism 2008
1
Zur Ökonomik der Rechte bei Sportveranstaltungen
1
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ECONIS (ZBW)
27
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1
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
2
Research, education and tourism as place marketing tools : the case of the Jonian Dolphin Conservation in Taranto, Italy
Iaffaldano, Nicolaia
;
Ferrari, Sonia
- In:
Mediterranean protected areas in the era of overtourism …
,
(pp. 281-294)
.
2021
Persistent link: https://www.econbiz.de/10012513215
Saved in:
3
Africa is not a country : rebranding and repositioning Africa as a continent
Mogaji, Emmanuel
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 237-259)
.
2021
Persistent link: https://www.econbiz.de/10012651452
Saved in:
4
Participatory cultural events and place attachment : a new path towards place branding?
Brokalaki, Zafeirenia
;
Comunian, Roberta
- In:
Urban events, place branding and promotion : place …
,
(pp. 63-85)
.
2020
Persistent link: https://www.econbiz.de/10012161186
Saved in:
5
Geographies and branding impacts of non-metropolitan music festivals in the Western Cape province of South Africa
Donaldson, Ronnie
;
Duckitt, Henry
- In:
Urban events, place branding and promotion : place …
,
(pp. 141-161)
.
2020
Persistent link: https://www.econbiz.de/10012161215
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6
The state of the art : from country-of-origin to strategies for economic development
Campelo, Adriana
- In:
Handbook on place branding and marketing
,
(pp. 1-21)
.
2017
Persistent link: https://www.econbiz.de/10011685126
Saved in:
7
Programmic authenticity : culinary place branding in Greenland
Askegaard, Søren
;
Kjeldgaard, Dannie
;
Arnould, Eric J.
- In:
Handbook on place branding and marketing
,
(pp. 108-123)
.
2017
Persistent link: https://www.econbiz.de/10011685159
Saved in:
8
How do tourists turn space into place? : a conceptualisation for sustainable place marketing
Gnoth, Juergen
- In:
Marketing places and spaces
,
(pp. 315-326)
.
2015
Persistent link: https://www.econbiz.de/10011441211
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9
Eine umfassende Wirkungsbetrachtung der nicht-monetären Effekte von Events am Beispiel des Melt!-Festivals 2011
Köhler, Julia
- In:
Events im Zeitalter von Social Media : Stand und …
,
(pp. 85-107)
.
2013
Persistent link: https://www.econbiz.de/10009740393
Saved in:
10
Factors influencing tourists' motivational determinants for promotion of tourism destination : an empirical assessment on rural tourism with special reference from Kamarpukur, West...
Ray, Nilanjan
- In:
Interdisciplinary perspectives on business convergence, …
,
(pp. 26-35)
.
2013
Persistent link: https://www.econbiz.de/10009778454
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