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~subject:"Herkunftsbezeichnung"
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Herkunftsbezeichnung
Brand image
11
Markenimage
11
Consumer behaviour
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Konsumentenverhalten
10
Australia
4
Brand management
4
Markenführung
4
Sponsoring
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Sponsorship
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Australien
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Beziehungsmarketing
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Brand equity
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Marketing management
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Marketingmanagement
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Relationship marketing
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Brand
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Designation of origin
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Markenartikel
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Measurement
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Messung
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Public relations
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Social behaviour
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Soziales Verhalten
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Sport
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Sports
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Öffentlichkeitsarbeit
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Bewertung
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Body weight
1
Brand innovativeness
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Brand loyalty
1
Brand valuation
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Branding geographic regions
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CSR
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Cause proximity
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Celebrity endorsement
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Celebrity-Werbung
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Children
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Cognition
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Pappu, Ravi
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Cooksey, Ray W.
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Quester, Pascale
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Quester, Pascale G.
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International business review : the official journal of the European International Business Academy
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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ECONIS (ZBW)
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1
Country equity : conceptualization and empirical evidence
Pappu, Ravi
;
Quester, Pascale
- In:
International business review : the official journal of …
19
(
2010
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10003978782
Saved in:
2
Country image and consumer-based brand equity : relationships and implications for international marketing
Pappu, Ravi
;
Quester, Pascale G.
;
Cooksey, Ray W.
- In:
Journal of international business studies : JIBS ; an …
38
(
2007
)
5
,
pp. 726-745
Persistent link: https://www.econbiz.de/10003531144
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