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~subject:"Higher education institution"
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Search: subject:"Brand identity"
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Higher education institution
Brand management
161
Markenführung
160
Brand image
142
Markenimage
140
Consumer behaviour
102
Konsumentenverhalten
102
Brand identity
81
Brand
60
brand identity
57
Markenartikel
54
Beziehungsmarketing
38
Relationship marketing
38
Personality psychology
29
Persönlichkeitspsychologie
29
Corporate culture
25
Unternehmenskultur
25
Marketing management
23
Marketingmanagement
23
Corporate reputation
22
Firmenimage
22
Internet marketing
22
Online-Marketing
22
Social Web
22
Social web
22
Brand architecture
18
Markenarchitektur
17
Customer integration
15
Kundenintegration
15
Brand Identity
13
Brand loyalty
13
brand image
13
Branding
10
Co-creation
9
Hochschule
9
Stakeholder
9
Tourism marketing
9
Tourismusmarketing
9
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8
Markentreue
8
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9
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Melewar, T. C.
2
Pich, Christopher
2
Anand, Ankit
1
Arroyo-Gamez, Ramon E.
1
Bang, Nguyen
1
Cheong, Cecilia Yin Mei
1
Dean, Dianne
1
Dinnie, Keith
1
Ferdous, Ahmed Shahriar
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Foster, Carley
1
Hemsley-Brown, Jane
1
Hussain, Rahim
1
Kitchen, Philip J.
1
Kumar, V.
1
Lahiri, Avishek
1
Liu, Martin J.
1
Luo, Jun
1
Mohseni, Mohammad Zia
1
Peart, Sheine
1
Spry, Louise
1
Titkanloo, Saeed Jafari
1
Wilson, Elizabeth J.
1
Wu, Ying Qi
1
Yen, Dorothy A.
1
Yuan, Ruizhi
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Journal of business research : JBR
3
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
1
Journal of marketing for higher education
1
Journal of strategic marketing
1
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
Categorization of organizational reputation and subordinate organizations' global funding outcome : a higher education perspective
Anand, Ankit
;
Kumar, V.
;
Lahiri, Avishek
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 130-144
Persistent link: https://www.econbiz.de/10014456190
Saved in:
2
Corporate branding of academic institutions : semiotic communication of logos and names
Wu, Ying Qi
;
Cheong, Cecilia Yin Mei
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 321-343
Persistent link: https://www.econbiz.de/10014566974
Saved in:
3
The impact of social media marketing activities on student desires : analysing the mediating role of
brand
identity
, perceived value, and satisfaction
Mohseni, Mohammad Zia
;
Titkanloo, Saeed Jafari
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 271-296
Persistent link: https://www.econbiz.de/10013256309
Saved in:
4
Managing higher education brands with an emerging brand architecture : the role of shared values and competing brand identities
Spry, Louise
;
Foster, Carley
;
Pich, Christopher
;
Peart, …
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 336-349
Persistent link: https://www.econbiz.de/10012313905
Saved in:
5
IMC antecedents and the consequences of planned
brand
identity
in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
6
Exploring
brand
identity
, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
7
Internal brand co-creation : the experiential brand meaning cycle in higher education
Dean, Dianne
;
Arroyo-Gamez, Ramon E.
;
Pich, Christopher
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3041-3048
Persistent link: https://www.econbiz.de/10011507907
Saved in:
8
Reciprocal transfer of
brand
identity
and image associations arising from higher education brand extensions
Yuan, Ruizhi
;
Liu, Martin J.
;
Luo, Jun
;
Yen, Dorothy A.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3069-3076
Persistent link: https://www.econbiz.de/10011507919
Saved in:
9
Developing a framework of integrated visual
brand
identity
touch-point (IVBIT) programmes in universities
Hussain, Rahim
;
Ferdous, Ahmed Shahriar
- In:
The marketing review
14
(
2014
)
4
,
pp. 431-445
Persistent link: https://www.econbiz.de/10011445023
Saved in:
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