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~subject:"Hotel industry"
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Search: person:"KIM, MOON‐YONG"
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Hotel industry
Consumer behaviour
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Konsumentenverhalten
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Brand image
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Markenimage
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Internet marketing
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Online-Marketing
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Social Web
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Social web
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Hotellerie
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International marketing
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Internationales Marketing
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Kognition
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Markenführung
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Personalisierung
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Brand communities
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Consumer motivation
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Kim, Moon-Yong
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Moon, Sangkil
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Bergey, Paul K.
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Iacobucci, Dawn
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
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ECONIS (ZBW)
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Content analysis of fake consumer reviews by survey-based text categorization
Moon, Sangkil
;
Kim, Moon-Yong
;
Iacobucci, Dawn
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012591035
Saved in:
2
Estimating deception in consumer reviews based on extreme terms : comparison analysis of open vs. closed hotel reservation platforms
Moon, Sangkil
;
Kim, Moon-Yong
;
Bergey, Paul K.
- In:
Journal of business research : JBR
102
(
2019
),
pp. 83-96
Persistent link: https://www.econbiz.de/10012103818
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