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~subject:"Hotellerie"
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Hotellerie
Beziehungsmarketing
14
Brand image
14
Brand management
14
Markenführung
14
Relationship marketing
14
Markenimage
13
Consumer behaviour
11
Croatia
11
Konsumentenverhalten
11
Marketing management
9
Marketingmanagement
9
Hotel industry
7
Kroatien
7
Integrated marketing communications (IMC)
6
Brand
5
Brand loyalty
5
Customer satisfaction
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Kundenzufriedenheit
5
Markenartikel
5
Satisfaction
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Confidence
4
Dienstleistungsqualität
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Italy
4
Perceived quality
4
Service quality
4
Tourism
4
Tourismus
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Vertrauen
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Brand equity
3
Communication
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Einzelhandel
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High-quality hotels
3
Information technology
3
Italien
3
Kommunikation
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Retail trade
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Social Web
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Structural equation model
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English
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Gil Saura, Irene
6
Šerić, Maja
6
Mollá Descals, Alejandro
2
Mikulić, Josip
1
Ozretić-Došen, Đurđana
1
Praničević, Daniela Garbin
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Šeric, Maja
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Economic research
1
International journal of contemporary hospitality management
1
Journal of hospitality and tourism insights
1
Journal of hospitality marketing & management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service theory and practice : JSTP
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Journal of vacation marketing : an international journal
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ECONIS (ZBW)
7
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1
A cross-cultural study on perceived quality in upscale hotels in Italy and Croatia
Šerić, Maja
- In:
Journal of hospitality and tourism insights
1
(
2018
)
4
,
pp. 340-366
Persistent link: https://www.econbiz.de/10011924290
Saved in:
2
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
3
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
4
Latest technology and communication consistency in hospitality : a comparison between two Mediterranean countries
Šerić, Maja
;
Gil Saura, Irene
;
Praničević, Daniela …
- In:
Economic research
29
(
2016
)
1
,
pp. 1091-1108
Persistent link: https://www.econbiz.de/10012222128
Saved in:
5
Insights on integrated marketing communications : implementation and impact in hotel companies
Šeric, Maja
;
Gil Saura, Irene
;
Ozretić-Došen, Đurđana
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 958-979
Persistent link: https://www.econbiz.de/10011408175
Saved in:
6
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
7
ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions
Šerić, Maja
;
Gil Saura, Irene
- In:
Journal of hospitality marketing & management
21
(
2012
)
7/8
,
pp. 821-851
Persistent link: https://www.econbiz.de/10009688552
Saved in:
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