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~subject:"IMC"
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Search: subject:"integrated marketing communication"
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IMC
integrated marketing communication
34
Marketing management
30
Marketingmanagement
30
Integrated marketing communication
14
Beziehungsmarketing
10
Relationship marketing
10
Marketing
8
Consumer behaviour
7
Konsumentenverhalten
7
Advertising
6
Communication
6
Internet marketing
6
Kommunikation
6
Online-Marketing
6
Werbung
6
Integrated Marketing Communication
5
Social Web
4
Social web
4
consumer behavior
4
Advertising media
3
Brand management
3
KMU
3
Markenführung
3
Media industries
3
Mediensektor
3
Public relations
3
SME
3
Werbeträger
3
comunicare integrata de marketing
3
integrated marketing communication (IMC)
3
marketing performance
3
Öffentlichkeitsarbeit
3
Adequate marketing information
2
Advertising industry
2
Consumer preferences
2
Corporate culture
2
Emerging economies
2
Firm-wide IMC
2
Großbritannien
2
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Alcántara-Pilar, Juan Miguel
1
Barrio-García, Salvador del
1
Chaniago, Harmon
1
Crespo-Almendros, Esmeralda
1
Efawati, Yen
1
Fukey, Leena N.
1
Kitchen, Philip J.
1
Luck, Edwina M.
1
Moffatt, Jennifer J.
1
Mohd Nizam Sahad
1
Porcu, Lucia
1
Sinha, Mudita
1
Siti Aishah Chu Abdullah
1
Tafesse, Wondwesen
1
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International journal of advertising : the quarterly review of marketing communications
2
International journal of business and globalisation : IJBG
1
International journal of islamic marketing and branding
1
International journal of technoentrepreneurship : IJTE
1
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ECONIS (ZBW)
5
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1
The implementation of
integrated
marketing
communication
on retail business : Moslem consumers' perceptions
Chaniago, Harmon
;
Efawati, Yen
- In:
International journal of business and globalisation : IJBG
30
(
2022
)
2
,
pp. 187-206
Persistent link: https://www.econbiz.de/10013194072
Saved in:
2
The visibility challenge : digital platforms giving a face to Indian small and medium enterprises
Sinha, Mudita
;
Fukey, Leena N.
- In:
International journal of technoentrepreneurship : IJTE
4
(
2022
)
3
,
pp. 180-197
Persistent link: https://www.econbiz.de/10013547879
Saved in:
3
Do adhocracy and market cultures facilitate firm-wide
integrated
marketing
communication
(IMC)?
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011687906
Saved in:
4
IMC: an integrative review
Tafesse, Wondwesen
;
Kitchen, Philip J.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 210-226
Persistent link: https://www.econbiz.de/10011689779
Saved in:
5
Integrated
marketing
communication
: a spiritual and an ethical Islamic perspective
Siti Aishah Chu Abdullah
;
Mohd Nizam Sahad
- In:
International journal of islamic marketing and branding
1
(
2016
)
4
,
pp. 305-320
Persistent link: https://www.econbiz.de/10011672605
Saved in:
6
The Relevance of IMC to Professional Service Firms
Moffatt, Jennifer J.
;
Luck, Edwina M.
-
2007
strategies. This paper finds that the
integrated
marketing
communication
(IMC) activities of major professional service firms …
Persistent link: https://www.econbiz.de/10009437770
Saved in:
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