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~subject:"Illiteracy"
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Illiteracy
Advertising effects
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Consumer behaviour
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Children
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Cauberghe, Veroline
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Hudders, Liselot
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De Jans, Steffi
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Panic, Katarina
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European journal of marketing : EJM
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
2
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
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