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~subject:"Implicit contracts"
~subject:"Markenführung"
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Implicit contracts
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Emotion
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feelings
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1
Perceived identity threat and organizational cynicism in the recursive relationship between psychological contract breach and counterproductive work behavior
Griep, Yannick
;
Hansen, Samantha D.
;
Kraak, Johannes
- In:
Economic and industrial democracy
44
(
2023
)
2
,
pp. 351-384
Persistent link: https://www.econbiz.de/10014295645
Saved in:
2
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
3
Even when it feels difficult to think why I like you, I still do : the role of content, cognitive
feelings
and thinking systems on the evaluation of close and prominent brands
Puente-Díaz, Rogelio
;
Cavazos-Arroyo, Judith
- In:
South African journal of business management
51
(
2020
)
1
,
pp. 1-8
Purpose: The purpose of the present investigation was to examine the influence of recalling many versus few brand attributes on brand evaluations, the mediating role of ease of recall and whether this mediated effect was moderated by thinking styles across two brands of cellphones: iPhone and...
Persistent link: https://www.econbiz.de/10012589361
Saved in:
4
The ebb and flow of psychological contract breach in relation to perceived organizational support : reciprocal relationships over time
Griep, Yannick
;
Bankins, Sarah
- In:
Economic and industrial democracy
43
(
2022
)
1
,
pp. 344-361
Persistent link: https://www.econbiz.de/10012887295
Saved in:
5
The relationship between psychological contract breach and counterproductive work behavior in social enterprises : do paid employees and volunteers differ?
Griep, Yannick
;
Vantilborgh, Tim
;
Jones, Samantha K.
- In:
Economic and industrial democracy
41
(
2020
)
3
,
pp. 727-745
Persistent link: https://www.econbiz.de/10012287783
Saved in:
6
Customer perception of retro marketing in its practical application
Broučková, Iveta
;
Jaderná, Eva
;
Srbová, Alena
- In:
International journal of business innovation and research
20
(
2019
)
4
,
pp. 465-488
Persistent link: https://www.econbiz.de/10012155699
Saved in:
7
Reciprocal effects of psychological contract breach on counterproductive and organizational citizenship behaviors : the role of time
Griep, Yannick
;
Vantilborgh, Tim
- In:
Journal of vocational behavior
104
(
2018
),
pp. 141-153
Persistent link: https://www.econbiz.de/10011806963
Saved in:
8
Brand-aid
Reimann, Martin
;
Rios, Sandra
;
Castaño, Raquel
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
Saved in:
9
The revenge of the consumer! : how brand moral violations lead to consumer anti-brand activism
Romani, Simona
;
Grappi, Silvia
;
Zarantonello, Lia
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 658-672
Persistent link: https://www.econbiz.de/10011399855
Saved in:
10
The influence of ad-evoked
feelings
on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
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