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~subject:"Information"
~subject:"Konsumentenverhalten"
~subject:"Präferenztheorie"
~type_genre:"Glossary included"
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The last mile : creating social and economic value from behavioral insights
Soman, Dilip
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2015
Persistent link: https://www.econbiz.de/10011382094
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Consumer behavior and managerial decision making
Kardes, Frank R.
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2002
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2. ed
Persistent link: https://www.econbiz.de/10001820142
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