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~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Konsumgütermarketing"
~type_genre:"Fallstudie"
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Search: subject_exact:"Konsumgüterindustrie"
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Innovation
Innovationsmanagement
Konsumgütermarketing
Consumer goods industry
69
Konsumgüterindustrie
69
Deutschland
15
Germany
15
Multinationales Unternehmen
15
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15
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15
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15
Lieferantenmanagement
12
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12
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11
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11
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10
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10
Procter & Gamble Company
10
Theorie
8
Theory
8
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7
Indien
7
Innovation management
7
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6
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Hindustan Lever Ltd. <Bombay>
5
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5
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5
Unilever PLC <London>
5
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5
Welt
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4
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4
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4
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Fallstudie
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45
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36
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34
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23
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23
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Anthony, Scott D.
2
Brown, Bruce
2
Ahuja, Vandana
1
Chikweche, Tendai
1
Dominiquini, Jennifer Kelly
1
Edelmann, Alexander
1
Fletcher, Richard
1
Kablouti, Ghazi
1
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1
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Betriebswirtschaftslehre für Technologie und Innovation
1
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1
Gabler Edition Wissenschaft / Marktorientiertes Management
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of managerial and financial accounting
1
Organizations and social networking : utilizing social media to engage consumers
1
Strategy & leadership : a publication of Strategic Leadership Forum
1
The journal of consumer marketing
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ECONIS (ZBW)
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Vom Wissensmanagement zur Managementfunktion von Wissen : ein systemisches Managementmodell für den wissensintensiven Wettbewerb
Kablouti, Ghazi
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003641471
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2
The new age e-enterprise : Internet-based collaboration, innovation, and co-creation
Ahuja, Vandana
- In:
Organizations and social networking : utilizing social …
,
(pp. 313-326)
.
2013
Persistent link: https://www.econbiz.de/10009768635
Saved in:
3
Customer relationship management at the base of the pyramid : myth or reality?
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009765028
Saved in:
4
How P&G tripled its innovation success rate
Brown, Bruce
;
Anthony, Scott D.
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 64-72
Persistent link: https://www.econbiz.de/10009233231
Saved in:
5
Die Ideenfabrik
Brown, Bruce
;
Anthony, Scott D.
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
8
,
pp. 18-29
Persistent link: https://www.econbiz.de/10009234062
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6
Tips from A. G. Lafley, chairman and CEO of Proctor & Gamble, on managing innovation
Dominiquini, Jennifer Kelly
- In:
Strategy & leadership : a publication of Strategic …
36
(
2008
)
5
,
pp. 44-45
Persistent link: https://www.econbiz.de/10003775231
Saved in:
7
A pragmatic and holistic approach to strategic formulation through adopting balanced scorecard, SWOT analysis and blue ocean strategy - a case study of a consumer product manufactu...
Koo, L. C.
;
Koo, Hannah
;
Luk, Lewis
- In:
International journal of managerial and financial accounting
1
(
2008/09
)
2
,
pp. 127-146
Persistent link: https://www.econbiz.de/10003806072
Saved in:
8
Dienstleistungen von Konsumgüterherstellern : eine Fallstudienanalyse zu Erfolgsfaktoren bei Primärdienstleistungsangeboten der Konsumgüter-Markenartikelindustrie
Edelmann, Alexander
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002467567
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9
Lebenszyklusintegrierte Produkt- und Servicestrategien für langlebige Gebrauchsgüter : fallstudienbasierte Analyse und methodischer Ansatz zur Konzeptfindung
Meyer, Christian
-
2002
Persistent link: https://www.econbiz.de/10001643611
Saved in:
10
Kundenorientierung im Innovationsprozess : e. Untersuchung der Kunden-Hersteller-Interaktion in Konsumgütermärkten
Lüthje, Christian
-
2000
Persistent link: https://www.econbiz.de/10013429615
Saved in:
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