//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Theory"
~subject:"Unternehmen"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Article in journal"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingpolitik"
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Innovation
Innovationsmanagement
Markenführung
Marketing theory
Marketingtheorie
Theory
Unternehmen
Öffentlichkeitsarbeit
Marketingmanagement
8,694
Marketing management
8,656
Marketing
5,273
Consumer behaviour
2,090
Konsumentenverhalten
2,090
Theorie
1,398
Beziehungsmarketing
1,296
Relationship marketing
1,296
USA
1,055
United States
1,050
Brand management
1,006
Deutschland
997
Germany
979
Firm performance
939
Unternehmenserfolg
939
Online-Marketing
696
Internet marketing
686
Strategisches Management
636
KMU
629
SME
629
Strategic management
584
Markenimage
500
Brand image
498
Werbung
493
Advertising
481
Marktforschung
467
Market research
459
Social Web
459
Social web
459
Internationales Marketing
456
International marketing
455
Innovation management
435
Lieferantenmanagement
421
Supplier relationship management
421
more ...
less ...
Online availability
All
Undetermined
1,086
Free
287
Type of publication
All
Article
2,576
Book / Working Paper
1,228
Journal
4
Type of publication (narrower categories)
All
Article in journal
Fallstudiensammlung
Graue Literatur
Sammelwerk
Aufsatz in Zeitschrift
2,638
Hochschulschrift
1,076
Aufsatz im Buch
975
Book section
975
Thesis
944
Non-commercial literature
724
Bibliografie enthalten
628
Bibliography included
628
Lehrbuch
611
Collection of articles of several authors
579
Textbook
538
Aufsatzsammlung
389
Working Paper
340
Arbeitspapier
337
Konferenzschrift
218
Case study
196
Fallstudie
196
Conference proceedings
134
Handbook
116
Handbuch
116
Glossar enthalten
76
Glossary included
76
Ratgeber
67
Guidebook
65
Reprint
59
Festschrift
48
Dissertation u.a. Prüfungsschriften
39
Collection of articles written by one author
38
Sammlung
38
Systematic review
29
Übersichtsarbeit
29
Bibliografie
25
Einführung
24
Conference paper
19
Konferenzbeitrag
19
Mehrbändiges Werk
17
more ...
less ...
Language
All
English
2,882
German
854
Polish
43
Russian
30
French
15
Dutch
6
Ukrainian
6
Hungarian
3
Swedish
3
Italian
2
Spanish
2
Czech
1
Danish
1
Croatian
1
Kazakh
1
Portuguese
1
Slovak
1
more ...
less ...
Author
All
Bruhn, Manfred
25
Meffert, Heribert
24
Bauer, Hans H.
20
Sheth, Jagdish N.
20
Melewar, T. C.
17
Albers, Sönke
16
Homburg, Christian
16
Pepels, Werner
15
Wiedmann, Klaus-Peter
14
Kleinaltenkamp, Michael
13
Kitchen, Philip J.
12
O'Cass, Aron
12
Franses, Philip Hans
11
Herrmann, Andreas
11
Tadajewski, Mark
11
Vrontis, Demetris
11
Balmer, John M. T.
10
Diller, Hermann
10
Laukkanen, Tommi
10
Foroudi, Pantea
9
Gierl, Heribert
9
Hunt, Shelby D.
9
Fritz, Wolfgang
8
Hanssens, Dominique M.
8
Hippner, Hajo
8
Hruschka, Harald
8
Layton, Roger A.
8
Varadarajan, Rajan
8
Ahlert, Dieter
7
Belz, Christian
7
Esch, Franz-Rudolf
7
Gupta, Suraksha
7
Helm, Roland
7
Huber, Frank
7
Hultink, Erik J.
7
Jenner, Thomas
7
Ko, Eunju
7
Krafft, Manfred
7
Kumar, V.
7
Leeflang, Peter
7
more ...
less ...
Institution
All
American Marketing Association
20
Fördergesellschaft Marketing an der Universität Augsburg
9
Erasmus Research Institute of Management
7
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
5
Fachhochschule Reutlingen / European School of Business
4
Springer Fachmedien Wiesbaden
4
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Bildungswissenschaftliche Hochschule Flensburg
3
European Marketing Academy
3
Gesellschaft zur Erforschung des Markenwesens
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Forschungskreis Tourismus-Management
2
Forschungsstelle Automobilwirtschaft <Bamberg>
2
Freie Universität Berlin / Institut für Marketing
2
Freie Universität Berlin / Marketing-Department
2
Gesellschaft für Innovatives Marketing
2
INSEAD
2
Institut für Marketing <Münster, Westfalen>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Marketing Science Institute <Cambridge, Mass.>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Severo-Kavkazskij Federalʹnyj Universitet
2
Springer-Verlag GmbH
2
Tūran Universitetí
2
Universität St. Gallen / Institut für Marketing und Handel
2
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Air Transport Research Society
1
Arbeitskreis Sportökonomie
1
Arthur D. Little International Inc. <Wiesbaden>
1
Automobilwirtschaftliches Symposium <4, 1999, Bamberg>
1
BHP - Brugger, Hanser und Partner <Zürich>
1
Banco de Portugal / Departamento de Estatística e Estudos Económicos
1
Bergische Universität Wuppertal / Lehr- und Forschungsgebiet Bauwirtschaft
1
Berliner Wissenschafts-Verlag
1
Bochumer Ökonomen-Tag <1, 1997, Bochum>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
106
Industrial marketing management : the international journal for industrial and high-tech firms
82
European journal of marketing : EJM
49
Journal of strategic marketing
46
The journal of brand management : an international journal
46
Journal of marketing management : MM
44
The journal of product & brand management
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of the Academy of Marketing Science
34
Management science : journal of the Institute for Operations Research and the Management Sciences
34
Journal of business economics : JBE
33
Journal of macromarketing : examining the interactions among markets, marketing, and society
31
The journal of business & industrial marketing
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
28
Journal of retailing and consumer services
27
AMS review : official publication of the Academy of Marketing Science
26
Journal of marketing communications
26
Marketing : ZFP ; journal of research and management
25
Marketing theory
24
Jahrbuch der Absatz- und Verbrauchsforschung
23
Journal of marketing
23
Die Betriebswirtschaft : DBW
21
Journal of historical research in marketing
21
Marketing intelligence & planning
21
International journal of technology marketing : IJTMkt
20
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
18
The marketing review
18
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
17
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
16
International journal of innovation management
16
Journal of macromarketing
16
Cogent business & management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
15
Handelsforschung
14
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
14
Arbeitspapier / Institut für Marketing, Universität Mannheim
13
more ...
less ...
Source
All
ECONIS (ZBW)
3,807
OLC EcoSci
1
Showing
91
-
100
of
3,808
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
91
Redefining wine brand engagement through influencer marketing and ephemeral content
Ducman, Anca-Alexandra
- In:
Theoretical and applied economics : GAER review
31
(
2024
)
1/638
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014520526
Saved in:
92
Feeling torn? : the conflicting effects of market and entrepreneurial orientations on manufacturing SMEs' innovation performance
Kim, Hyojin
;
Hur, Daesik
- In:
European journal of innovation management
27
(
2024
)
1
,
pp. 233-262
Persistent link: https://www.econbiz.de/10014501011
Saved in:
93
The State Railway of Siam and the origin of tourism public relations in Thailand (1917-1941)
Napawan Tantivejakul
- In:
Corporate communications : an international journal
29
(
2024
)
1
,
pp. 9-23
Persistent link: https://www.econbiz.de/10014493977
Saved in:
94
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
95
Innovative approach and marketing skill : a case study of artisan entrepreneurs of India
Meera, S.
;
Vinodan, A.
- In:
Journal of entrepreneurship in emerging economies
16
(
2024
)
3
,
pp. 576-601
Persistent link: https://www.econbiz.de/10014525388
Saved in:
96
The influence of marketing exploitation and exploration on business-to-business small and medium-sized enterprises' pioneering orientation
Liu, Gordon
;
Chen, Yantai
;
Ko, Wai Wai
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 131-147
Persistent link: https://www.econbiz.de/10014530207
Saved in:
97
Marketing capabilities, market ambidexterity and product innovation outcomes : a yin-yang of inside-out and outside-in
Ali, Shabahat
;
Tian, Hongyun
;
Wu, Weiwei
;
Ali, Sadaqat
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 27-43
Persistent link: https://www.econbiz.de/10014531684
Saved in:
98
The effect of market orientation and technology orientation on industry 4.0 technologies and market performance : role of innovation capability
Gangwani, Kishore Kumar
;
Bhatia, Manjot Singh
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 231-241
Persistent link: https://www.econbiz.de/10014531702
Saved in:
99
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
100
Virtual collaboration technology and international business coaching : examining the impact on marketing strategies and sales
Anderson, Stephen J.
;
Chintagunta, Pradeep K.
; …
- In:
Marketing science
43
(
2024
)
3
,
pp. 637-672
Persistent link: https://www.econbiz.de/10014529248
Saved in:
First
Prev
6
7
8
9
10
11
12
13
14
15
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->