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~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Theory"
~subject:"Unternehmen"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Article in journal"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Marketingpolitik"
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Innovation
Innovationsmanagement
Markenführung
Marketing theory
Marketingtheorie
Theory
Unternehmen
Öffentlichkeitsarbeit
Marketingmanagement
8,816
Marketing management
8,777
Marketing
5,342
Consumer behaviour
2,144
Konsumentenverhalten
2,144
Theorie
1,407
Beziehungsmarketing
1,335
Relationship marketing
1,335
USA
1,055
United States
1,050
Brand management
1,027
Deutschland
999
Germany
981
Firm performance
959
Unternehmenserfolg
959
Online-Marketing
724
Internet marketing
714
Strategisches Management
649
KMU
641
SME
641
Strategic management
594
Markenimage
511
Brand image
509
Werbung
499
Advertising
487
Social Web
477
Social web
477
Marktforschung
470
Market research
462
Internationales Marketing
461
International marketing
460
Innovation management
438
Lieferantenmanagement
426
Supplier relationship management
426
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303
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Article
2,621
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1,235
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4
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Fallstudiensammlung
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Aufsatz in Zeitschrift
2,681
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1,076
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980
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980
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944
Non-commercial literature
726
Bibliografie enthalten
628
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628
Lehrbuch
611
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586
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538
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393
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345
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342
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226
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196
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196
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140
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116
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76
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76
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67
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65
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59
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48
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39
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38
Sammlung
38
Systematic review
29
Übersichtsarbeit
29
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25
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Bruhn, Manfred
25
Meffert, Heribert
24
Bauer, Hans H.
20
Sheth, Jagdish N.
20
Melewar, T. C.
17
Albers, Sönke
16
Homburg, Christian
16
Pepels, Werner
15
Kleinaltenkamp, Michael
13
Wiedmann, Klaus-Peter
13
Kitchen, Philip J.
12
O'Cass, Aron
12
Franses, Philip Hans
11
Herrmann, Andreas
11
Tadajewski, Mark
11
Vrontis, Demetris
11
Balmer, John M. T.
10
Diller, Hermann
10
Laukkanen, Tommi
10
Foroudi, Pantea
9
Gierl, Heribert
9
Hanssens, Dominique M.
9
Hunt, Shelby D.
9
Fritz, Wolfgang
8
Hippner, Hajo
8
Hruschka, Harald
8
Layton, Roger A.
8
Varadarajan, Rajan
8
Ahlert, Dieter
7
Belz, Christian
7
Dekimpe, Marnik G.
7
Esch, Franz-Rudolf
7
Gupta, Suraksha
7
Helm, Roland
7
Huber, Frank
7
Hultink, Erik J.
7
Jenner, Thomas
7
Ko, Eunju
7
Krafft, Manfred
7
Kumar, V.
7
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American Marketing Association
20
Fördergesellschaft Marketing an der Universität Augsburg
9
Erasmus Research Institute of Management
7
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
5
Fachhochschule Reutlingen / European School of Business
4
Springer Fachmedien Wiesbaden
4
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Bildungswissenschaftliche Hochschule Flensburg
3
European Marketing Academy
3
Gesellschaft zur Erforschung des Markenwesens
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Forschungskreis Tourismus-Management
2
Forschungsstelle Automobilwirtschaft <Bamberg>
2
Freie Universität Berlin / Institut für Marketing
2
Freie Universität Berlin / Marketing-Department
2
Gesellschaft für Innovatives Marketing
2
INSEAD
2
Institut für Marketing <Münster, Westfalen>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Marketing Science Institute <Cambridge, Mass.>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Severo-Kavkazskij Federalʹnyj Universitet
2
Springer-Verlag GmbH
2
Tūran Universitetí
2
Universität St. Gallen / Institut für Marketing und Handel
2
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Air Transport Research Society
1
Arbeitskreis Sportökonomie
1
Arthur D. Little International Inc. <Wiesbaden>
1
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Published in...
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Journal of business research : JBR
109
Industrial marketing management : the international journal for industrial and high-tech firms
84
Journal of strategic marketing
52
European journal of marketing : EJM
49
The journal of brand management : an international journal
46
Journal of marketing management : MM
44
The journal of product & brand management
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of the Academy of Marketing Science
35
Management science : journal of the Institute for Operations Research and the Management Sciences
34
Journal of business economics : JBE
33
Journal of macromarketing : examining the interactions among markets, marketing, and society
31
The journal of business & industrial marketing
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
28
Journal of retailing and consumer services
27
AMS review : official publication of the Academy of Marketing Science
26
Journal of marketing communications
26
Marketing : ZFP ; journal of research and management
25
Marketing theory
24
Jahrbuch der Absatz- und Verbrauchsforschung
23
Journal of marketing
23
Marketing intelligence & planning
22
Die Betriebswirtschaft : DBW
21
Journal of historical research in marketing
21
International journal of technology marketing : IJTMkt
20
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
19
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
18
The marketing review
18
Journal of macromarketing
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
17
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
16
International journal of innovation management
16
Cogent business & management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
15
Handelsforschung
14
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
14
Arbeitspapier / Institut für Marketing, Universität Mannheim
13
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ECONIS (ZBW)
3,859
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3801
Abnehmerqualifizierung als Instrument des Technologie-Marketing : Personalentwicklung beim Kunden - eine Herausforderung für Anbieter innovativer Technologien
Baaken, Thomas
(
ed.
);
Simon, Dieta
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10008731276
Saved in:
3802
Das Preisbewußtsein der Konsumenten und sein Einfluß auf die Optimalität zyklischer Marketingstrategien
Sorger, Gerhard
- In:
Quartalshefte / Girozentrale und Bank der …
22
(
1987
)
4
,
pp. 119-125
Persistent link: https://www.econbiz.de/10001108651
Saved in:
3803
Price, profit and market share effects of tariffs, volume quotas and ratio quotas
Hwang, Hong
- In:
The Manchester School of Economic and Social Studies
55
(
1987
)
3
,
pp. 274-286
Persistent link: https://www.econbiz.de/10001082128
Saved in:
3804
Classical aesthetics and arousal theory : implications for fine arts marketing
Woods, Walter A.
- In:
Advances in nonprofit marketing : a research annual
2
(
1987
),
pp. 203-239
Persistent link: https://www.econbiz.de/10001088016
Saved in:
3805
State of the art of arts marketing
Semenik, Richard J.
- In:
Advances in nonprofit marketing : a research annual
2
(
1987
),
pp. 99-124
Persistent link: https://www.econbiz.de/10001088021
Saved in:
3806
Evaluating and improving argument-centered works in marketing
Skipper, Robert
- In:
Journal of marketing
51
(
1987
)
4
,
pp. 60-75
Persistent link: https://www.econbiz.de/10001052729
Saved in:
3807
Marketing and technology : a strateg. coalignment
Capon, Noel
- In:
Journal of marketing
51
(
1987
)
3
,
pp. 1-14
Persistent link: https://www.econbiz.de/10001052886
Saved in:
3808
Design and operation of a multicommodity production distribution system using primal goal decompositon
Brown, Gerald G.
- In:
Management science : journal of the Institute for …
33
(
1987
)
11
,
pp. 1469-1480
Persistent link: https://www.econbiz.de/10001057549
Saved in:
3809
Toward a normative model for international market selection by SMEs
Papadopoulos, Nicolas G.
- In:
Gestion 2000
3
(
1987
)
6
,
pp. 21-43
Persistent link: https://www.econbiz.de/10001058393
Saved in:
3810
Zum Verhältnis von Marketing und Public Relations
Haedrich, Günther
- In:
Marketing : ZFP ; journal of research and management
9
(
1987
)
1
,
pp. 25-31
Persistent link: https://www.econbiz.de/10001023909
Saved in:
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