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~subject:"Innovation"
~subject:"Markenführung"
~type_genre:"Book section"
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Innovation
Markenführung
B-to-B-Marketing
472
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Lieferantenmanagement
83
Supplier relationship management
83
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64
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Innovation management
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Innovation in pricing : contemporary theories and best practices
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Aufbruch : Ingredient Branding schafft Werte
2
Handbook of business-to-business marketing
2
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
2
Innovative Markenführung und -implementierung
2
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
2
The Oxford handbook of strategic sales and sales management
2
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
1
Beiträge zum Innovationsmarketing
1
Brand management ; Vol. 4
1
Brand management in emerging markets : theories and practice
1
Business models for strategic innovation : cross-functional perspectives
1
Business-to-business brand management : theory, research and executive case study exercises
1
Business-to-business marketing management : strategies, cases and solutions
1
Economies et sociétés ; 45,4
1
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
1
Field guide to case study research in business-to-business marketing and purchasing
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
1
Management kleiner und mittlerer Unternehmen : Stand und Perspektiven der KMU-Forschung
1
Market orientation : transforming food and agribusiness around the customer
1
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
1
Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Services, experiences and innovation : integrating and extending research
1
The Routledge companion to contemporary brand management
1
The brand challenge : adapting branding to sectorial imperatives
1
Trade show management : planning, implementing and controlling of trade shows, conventions and events
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
Unternehmensentwicklung : Strategien und Instrumente aus Forschung und Praxis
1
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Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
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2
Effective pricing strategies in B2B markets
Farrés, Rafael
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 155-173)
.
2018
Persistent link: https://www.econbiz.de/10011713276
Saved in:
3
Pricing processes in fast-paced business-to-business settings
Johansson, Magnus
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 205-218)
.
2018
Persistent link: https://www.econbiz.de/10011713294
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4
Innovation in estimating willingness to pay
Biehn, Neil
;
Zawada, Craig
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 302-312)
.
2018
Persistent link: https://www.econbiz.de/10011713358
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5
Relationship marketing and entrepreneurial innovation : a B2B context of stakeholder relationship management
Idris, Hasina
;
Shams, S. M. Riad
- In:
Business models for strategic innovation : …
,
(pp. 125-151)
.
2018
Persistent link: https://www.econbiz.de/10011855828
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6
User involvement in business-to-business operational service innovation
Nardelli, Giulia
;
Scupola, Ada
- In:
Services, experiences and innovation : integrating and …
,
(pp. 253-268)
.
2018
Persistent link: https://www.econbiz.de/10011954634
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7
Looking at the future of B2B branding
Graham, Johnny
;
Mudambi, Susan M.
- In:
The Routledge companion to contemporary brand management
,
(pp. 271-279)
.
2016
Persistent link: https://www.econbiz.de/10011515401
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8
Corporate-Brand-Management für KMU im B2B-Segment
Richard, Yvonne
;
Schellinger, Jochen
- In:
Unternehmensentwicklung : Strategien und Instrumente …
,
(pp. 235-260)
.
2016
Persistent link: https://www.econbiz.de/10011427987
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9
Why brand matters in B2B
D'Esopo, Michael
;
Glynn, Simon
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 143-159)
.
2015
Persistent link: https://www.econbiz.de/10010431236
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10
Using case-based research for agent-based modelling
Purchase, Sharon
;
Denize, Sara
;
Olaru, Doina
- In:
Field guide to case study research in …
,
(pp. 271-288)
.
2014
Persistent link: https://www.econbiz.de/10011413838
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