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~subject:"Innovation"
~subject:"United States"
~type_genre:"Collection of articles of several authors"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Brand personality"
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Innovation
United States
Brand image
137
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137
Brand management
88
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88
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69
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39
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Albers, Sönke
3
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
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Praca naukowa / Uniwersytet Ekonomiczny w Katowicach
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ECONIS (ZBW)
12
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1
How innovation types drive consumers' brand perception : the innovation-brand-interplay of tech giants
Steffl, Jonas
;
Emes, Jutta
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 171-216)
.
2023
Persistent link: https://www.econbiz.de/10014276983
Saved in:
2
Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel
-
2018
Persistent link: https://www.econbiz.de/10011960279
Saved in:
3
Special issue: luxury brand-building
Gutsatz, Michel
(
ed.
);
Heine, Klaus
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011919405
Saved in:
4
Zjawiska i procesy w globalnej gospodarce
Sporek, Tadeusz
(
ed.
);
Czech, Anna
(
ed.
)
-
Uniwersytet Ekonomiczny w Katowicach
-
2018
Persistent link: https://www.econbiz.de/10011968717
Saved in:
5
Private label consumers and national brand new products : an empirical investigation
Sinapuelas, Ian Clark
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 27-35)
.
2018
Persistent link: https://www.econbiz.de/10013276246
Saved in:
6
The technopocene : technology's transformation of people, products and brands
Berthon, Pierre R.
(
ed.
);
Pitt, Leyland F.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011606992
Saved in:
7
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
8
Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel
(
ed.
);
Bernitz, Ulf
(
ed.
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003763769
Saved in:
9
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2007
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003380092
Saved in:
10
Praxishandbuch Produktmanagement : Grundlagen und Instrumente ; [Produktentwicklung, Markteinführung, Produkt-Lebenszyklus, Markt-Positionierung, Sicherung von Marktanteilen]
Matys, Erwin
-
2005
-
3., aktualisierte und erw. Aufl
Persistent link: https://www.econbiz.de/10002463961
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