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~subject:"Innovation"
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Innovation
Consumer behaviour
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Consumer perceived brand innovativeness
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Alpert, Frank
5
Brown, Mark
3
Shams, Rahil
3
Lowe, Ben
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Australasian marketing journal
1
European journal of marketing : EJM
1
Journal of customer behaviour
1
Psychology & marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
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ECONIS (ZBW)
5
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1
A model and empirical test of evolving consumer perceived brand innovativeness and its two-way relationship with consumer perceived product innovativeness
Shams, Rahil
;
Brown, Mark
;
Alpert, Frank
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 171-180
Persistent link: https://www.econbiz.de/10012429448
Saved in:
2
The role of brand credibility in the relationship between brand innovativeness and purchase intention
Shams, Rahil
;
Brown, Mark
;
Alpert, Frank
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 145-159
Persistent link: https://www.econbiz.de/10011745818
Saved in:
3
Consumer perceived brand innovativeness : conceptualization and operationalization
Shams, Rahil
;
Alpert, Frank
;
Brown, Mark
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
Saved in:
4
Forecasting consumer perception of innovativeness
Lowe, Ben
;
Alpert, Frank
- In:
Technovation : the international journal of …
45/46
(
2015
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011563548
Saved in:
5
Pricing strategy and the formation and evolution of reference price perceptions in new product categories
Lowe, Ben
;
Alpert, Frank
- In:
Psychology & marketing
27
(
2010
)
9
,
pp. 846-873
Persistent link: https://www.econbiz.de/10008652684
Saved in:
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