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~subject:"Innovation"
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Search: subject_exact:"Industrial marketing"
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Innovation
Business-to-business marketing
3,465
B-to-B-Marketing
3,462
Lieferantenmanagement
1,570
Supplier relationship management
1,570
Relationship marketing
792
Beziehungsmarketing
773
Business-to-Business-Marketing
577
Marketingmanagement
465
Marketing management
458
Electronic Commerce
432
E-commerce
378
Deutschland
357
Germany
349
Theory
333
Theorie
332
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286
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281
Brand management
274
Markenführung
274
Salespeople
264
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264
Marketing
248
Consumer behaviour
218
Konsumentenverhalten
211
Industrial marketing
202
Business network
197
Unternehmensnetzwerk
197
Social Web
187
Social web
187
B2B
172
Online-Marketing
172
Customer satisfaction
169
Value creation
169
Betriebliche Wertschöpfung
168
Kundenzufriedenheit
163
Bundling strategy
160
Internet marketing
160
Leistungsbündel
160
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148
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148
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110
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16
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125
German
19
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Cantù, Chiara
4
Johnston, Wesley J.
4
Kliche, Mario
3
Möhring, Monika Maria
3
Schallmo, Daniel
3
Bhalla, Gaurav
2
Boha, Julian
2
Brashear-Alejandro, Thomas
2
Chan, Hing Kai
2
Griffin, Abbie
2
Hellwig, Andrea
2
Hidalgo, Carlos
2
Hinterhuber, Andreas
2
Kim, Kyung Hoon
2
Kindström, Daniel
2
Kooli, Kaouther
2
Kowalkowski, Christian
2
Kropp, Eva
2
Kumar, Ajay
2
Lacka, Ewelina
2
Liozu, Stephan
2
Mojir, Navid
2
Mooi, Erik
2
Perna, Andrea
2
Peters, Linda D.
2
Sharma, Piyush
2
Sudhir, K.
2
Wang, Xiaojun
2
Wang, Yichuan
2
Wiesener, Oliver
2
Wright, Len Tiu
2
Zawada, Craig
2
Aarikka-Stenroos, Leena
1
Abrell, Thomas
1
Ageron, Blandine
1
Akter, Shahriar
1
Ali, Shameem
1
Andersen, Poul Houman
1
Appan, Radha
1
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Springer Fachmedien Wiesbaden
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
1
University of Madras / Department of Commerce
1
Verlag Dr. Kovač
1
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Industrial marketing management : the international journal for industrial and high-tech firms
32
The journal of business & industrial marketing
21
Journal of business-to-business marketing
12
Journal of business research : JBR
7
Research
5
SpringerLink / Bücher
5
Innovation in pricing : contemporary theories and best practices
4
Journal of Business & Industrial Marketing
3
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Business-to-Business-Marketing
2
International journal of innovation management
2
Journal of marketing
2
Journal of marketing research
2
Springer eBook Collection
2
The Oxford handbook of strategic sales and sales management
2
Administrative Sciences : open access journal
1
B to B
1
Beiträge zum Innovationsmarketing
1
Business models for strategic innovation : cross-functional perspectives
1
Business-to Business-Marketing
1
California management review
1
Cowles Foundation discussion paper
1
Economies et sociétés ; 45,4
1
Engineering
1
European journal of marketing
1
Field guide to case study research in business-to-business marketing and purchasing
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft : Business-to-Business-Marketing
1
Handbook of business-to-business marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International journal of market research
1
International journal of quality and service sciences
1
International marketing review
1
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
1
Journal of Business & Industrial Marketing: Volume 30, Issue 3 / 4
1
Journal of Business & Industrial Marketing: Volume 30, Issue 3/4
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : MM
1
Journal of purchasing and supply management
1
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ECONIS (ZBW)
143
Other ZBW resources
2
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21
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
22
Teach well, learn better - customer involvement and new product performance in B2B markets : the role of desorptive and absorptive capacity
Najafi-Tavani, Saeed
;
Naudé, Peter
;
Smith, Paul
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 263-275
Persistent link: https://www.econbiz.de/10014227557
Saved in:
23
How does one-sided versus two-sided customer orientation affect B2B platform's innovation : differential effects with top management team status
Liu, Zhiqiang
;
Huang, Yanyi
;
Huang, Ying
;
Song, Yiping
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 619-632
Persistent link: https://www.econbiz.de/10013168084
Saved in:
24
AI-based innovation in B2B marketing : an interdisciplinary framework incorporating academic and practitioner perspectives
Petrescu, Maria
;
Krishen, Anjala S.
;
Kachen, Sheen
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 61-72
Persistent link: https://www.econbiz.de/10013255691
Saved in:
25
How B2B relationships influence new product development in entrepreneurial firms? : the role of psychological tension
Zheng, Leven J.
;
Zhang, Yameng
;
Zhan, Wu
;
Sharma, Piyush
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1451-1462
Persistent link: https://www.econbiz.de/10013194384
Saved in:
26
Collaboration scope and product innovation in B2B markets : are there too many cooks or is it the customer who spoils the broth?
Mooi, Erik
;
Osinga, Ernst Christiaan
;
Santos, Carlos Daniel
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 899-921
Persistent link: https://www.econbiz.de/10013173452
Saved in:
27
Customer engagement design in industrial innovation
Hollebeek, Linda D.
;
Keeling, Debbie I.
;
Ruyter, Ko de
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 83-89
Persistent link: https://www.econbiz.de/10014226241
Saved in:
28
Managing customer attractiveness : How low-leverage customers mobilize critical supplier resources
Kragh, Hanne
;
Ellegaard, Chris
;
Andersen, Poul Houman
- In:
Journal of purchasing and supply management
28
(
2022
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013366607
Saved in:
29
A structural model of organizational buying for business-to-business markets : innovation adoption with share-of-wallet contracts
Mojir, Navid
;
Sudhir, K.
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 883-907
Persistent link: https://www.econbiz.de/10013389233
Saved in:
30
Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby
;
Vel, Prakash
;
Nyadzayo, Munyaradzi W.
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
Saved in:
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