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~subject:"Innovationsakzeptanz"
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Innovationsakzeptanz
Consumer behaviour
22
Konsumentenverhalten
19
Australia
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Australien
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Social Web
8
Social marketing
8
Social web
8
Internet marketing
6
Online-Marketing
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Innovation adoption
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Jugendliche
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Mobile phone
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Youth
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Advertising effects
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Brand management
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Drennan, Judy
4
Schuster, Lisa
2
Tossan, Vessélina
2
Andrews, Lynda
1
Andrews, Lynda M.
1
Cacho-Elizondo, Silvia
1
Drennan, Judy C.
1
Lings, Ian
1
Lings, Ian N.
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Schuster, Lisa Natalie
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Song, Jinzhu
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Australasian marketing journal
1
European journal of marketing : EJM
1
Health marketing quarterly
1
Services marketing quarterly
1
The service industries journal
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ECONIS (ZBW)
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1
Consumer acceptance of mHealth services : a comparison of behavioral intention models
Schuster, Lisa
;
Tossan, Vessélina
;
Drennan, Judy
- In:
Services marketing quarterly
38
(
2017
)
2
,
pp. 115-128
Persistent link: https://www.econbiz.de/10011756687
Saved in:
2
Understanding consumers' decisions to adopt technology-enabled transformative services
Schuster, Lisa
;
Drennan, Judy
;
Lings, Ian
- In:
The service industries journal
35
(
2015
)
15/16
,
pp. 846-864
Persistent link: https://www.econbiz.de/10011416848
Saved in:
3
Consumer acceptance of an SMS-assisted smoking cessation intervention : a multicountry study
Andrews, Lynda
;
Cacho-Elizondo, Silvia
;
Drennan, Judy
; …
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10009745224
Saved in:
4
Consumer acceptance of m-wellbeing services : a social marketing perspective
Schuster, Lisa Natalie
;
Drennan, Judy
;
Lings, Ian N.
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1439-1457
Persistent link: https://www.econbiz.de/10010189527
Saved in:
5
Exploring regional differences in Chinese consumer acceptance of new mobile technology : a qualitative study
Song, Jinzhu
;
Drennan, Judy C.
;
Andrews, Lynda M.
- In:
Australasian marketing journal
20
(
2012
)
1
,
pp. 80-88
Persistent link: https://www.econbiz.de/10009507925
Saved in:
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