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~subject:"Innovationsmanagement"
~subject:"Internationales Marketing"
~subject:"Marketingtheorie"
~subject:"Strategisches Management"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Marketingpolitik"
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Innovationsmanagement
Internationales Marketing
Marketingtheorie
Strategisches Management
Marketing
1,346
Marketingmanagement
708
Marketing management
677
Deutschland
423
Germany
410
Theorie
244
Theory
244
Consumer behaviour
186
Konsumentenverhalten
186
Management
172
Welt
141
World
141
Beziehungsmarketing
118
Relationship marketing
117
USA
114
United States
112
Marketing theory
111
Marktforschung
109
Market research
103
Innovation
85
Werbung
85
Strategic management
82
Brand management
79
Markenführung
79
Advertising
74
Innovation management
68
Unternehmen
68
Public relations
66
Öffentlichkeitsarbeit
66
Russia
63
Russland
63
Poland
60
Polen
60
International marketing
58
Online-Marketing
57
Dienstleistungsmarketing
56
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24
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5
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Book / Working Paper
337
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8
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1,405
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1,405
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370
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370
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337
Lehrbuch
330
Collection of articles of several authors
325
Textbook
286
Thesis
269
Graue Literatur
220
Non-commercial literature
220
Aufsatzsammlung
194
Bibliografie enthalten
158
Bibliography included
158
Konferenzschrift
133
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118
Fallstudie
118
Working Paper
84
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83
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80
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63
Glossar enthalten
54
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54
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50
Handbook
42
Handbuch
42
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38
Ratgeber
38
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37
Bibliografie
21
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20
Sammlung
20
Einführung
18
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11
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11
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Sheth, Jagdish N.
13
Meffert, Heribert
6
Wind, Yoram
5
Bruhn, Manfred
4
Mazurek-Łopacińska, Krystyna
4
Pilarczyk, Bogna
4
Springer, Reiner
4
Brem, Alexander
3
Day, George S.
3
Herstatt, Cornelius
3
Pepels, Werner
3
Pfeffermann, Nicole
3
Quelch, John A.
3
Spotts, Harlan E.
3
Varadarajan, Rajan
3
Zerres, Michael P.
3
Barrio-García, Salvador del
2
Belz, Christian
2
Bernhart, Wolfgang
2
Betts-Outland, Harriette
2
Cravens, David W.
2
Crittenden, Victoria Lynn
2
Esch, Franz-Rudolf
2
Fantapié Altobelli, Claudia
2
Foschiani, Stefan
2
Freiling, Jörg
2
Fung, Michael Ka-yiu
2
Hajli, Nick
2
Harms, Fred
2
Harris, Phil
2
Hofmaier, Richard
2
Hülsmann, Michael
2
Kitchen, Philip J.
2
Kleinaltenkamp, Michael
2
Kohlbacher, Florian
2
Kollmann, Tobias
2
Landmann, Ralf
2
Lane, Nikala
2
Lilien, Gary L.
2
Maclaran, Pauline
2
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American Marketing Association
16
DePaul University / College of Commerce
4
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
4
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Springer Fachmedien Wiesbaden
2
Tūran Universitetí
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Air Transport Research Society
1
Athens Institute for Education and Research
1
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
1
Brjanskij gosudarstvennyj techničeskij universitet
1
Center for International Research in Consumers Location and Their Environments
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <19, 2011, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <20, 2012, Wien>
1
Deutsche Marketing-Vereinigung
1
Deutscher Akademischer Austauschdienst
1
Deutscher Manager-Verband
1
Dnipropetrovsʹkyj nacionalʹnyj universytet imeni Olesja Hončara
1
Eastern European ESD Conference <3., 2014, Wien>
1
Ekonomická univerzita v Bratislave / Podnikovohospodárskej fakulta
1
Ernährungsgipfel <4, 2001, Bochum>
1
European Advertising Academy
1
European Marketing Academy
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
Harvard Graduate School of Business Administration
1
Hochschule Konstanz Technik, Wirtschaft und Gestaltung
1
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Published in...
All
Legends in marketing
9
Developments in marketing science: proceedings of the Academy of Marketing Science
6
International journal of technology marketing : IJTMkt
5
Proceedings series / American Marketing Association
5
Zeszyty naukowe
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Journal of business research : JBR
4
Journal of marketing management : MM
4
Marketing intelligence & planning
4
SAGE library in marketing
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Elgar original reference
3
International series in quantitative marketing
3
Legends in strategic marketing
3
The journal of business & industrial marketing
3
AMA educators' proceedings
2
Advances in international marketing
2
Business/Economics
2
Edward Elgar E-Book Archive
2
Europäische Kulturen in der Wirtschaftskommunikation
2
Forum Marketing & Management : Probleme, Konzepte, Lösungen
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of trade and global markets
2
International marketing review
2
International series in operations research & management science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Prace naukowe Akademii Ekonomicznej Imienia Oskara Langego we Wrocławiu
2
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
2
Premier reference source
2
SpringerLink / Bücher
2
Technischer Vertrieb
2
USW-Schriften für Führungskräfte
2
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
2
Absatzwirtschaft : Schriften zum Marketing
1
Academic monograph on business studies : marketing
1
Acta Universitatis Lodziensis / Folia oeconomica
1
Advances in advertising research
1
Advances in business marketing and purchasing
1
Advances in business strategy and competitive advantage (ABSCA) book series
1
Advances in e-business research series
1
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ECONIS (ZBW)
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"Leadership, innovativeness and entrepreneurship in a sustainable economy" : ICoM 2018, 8th International Conference on Management : book of proceedings
Bylok, Felicjan
(
ed.
);
Albrychiewicz-Słocińska, Anna
(
ed.
)
-
International Conference on Management "Leadership, …
-
2018
Persistent link: https://www.econbiz.de/10012155142
Saved in:
2
Marketing
Oflazoglu, Sonyel
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011936740
Saved in:
3
Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
Saved in:
4
Marketing : eine Einführung auf der Grundlage von Case Studies
Walsh, Gianfranco
;
Deseniss, Alexander
;
Kilian, Thomas
-
2020
-
3. überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011983876
Saved in:
5
Coffee consumption and industry strategies in Brazil
Almeida, Luciana Florêncio de
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012064991
Saved in:
6
Channel strategies and marketing mix in a connected world
Ray, Saibal
(
ed.
);
Yin, Shuya
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012125458
Saved in:
7
Special issue: entrepreneurship and macromarketing
Morrish, Sussie C.
(
ed.
);
Eggers, Fabian
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012159095
Saved in:
8
Economic and social development : 6th International Scientific Conference on Economic and Social Development and 3rd Eastern European ESD Conference: business continuity : book of...
Bendeković, Jadranka
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010434240
Saved in:
9
Handbook of research on retailing
Gielens, Kathrijn
(
ed.
);
Gijsbrechts, Els
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10012103092
Saved in:
10
Promyšlennaja politika i marketingovye strategii kak drajvery razvitija novoj ėkonomiki v uslovijach globalizacii i diversifikacii proizvodstva : monografija : kollektivnaja monogr...
Parachina, V. N.
(
ed.
)
-
Severo-Kavkazskij Federalʹnyj Universitet
-
2018
Persistent link: https://www.econbiz.de/10012104730
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