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~subject:"Institutioneller Wandel"
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Institutioneller Wandel
institutional norms
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"Give it up!" : a macro-social marketing approach to India's clean cooking fuel access
Jagadale, Sujit Raghunathrao
;
Kemper, Joya
- In:
Journal of macromarketing
42
(
2022
)
3
,
pp. 433-453
Persistent link: https://www.econbiz.de/10013389047
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Institutional
norms
and the institutionalization of macromarketing : historical insights, the long macro view, and service-dominant logic
Hunt, Shelby D.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 286-293
Persistent link: https://www.econbiz.de/10012264007
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