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~subject:"Interactive media"
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Subject
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Interactive media
Electronic Commerce
23,329
Internet
21,749
E-commerce
20,872
Social Web
20,373
Social web
20,368
Consumer behaviour
15,150
Konsumentenverhalten
14,859
Online-Marketing
12,952
Internet marketing
12,907
Online-Handel
11,100
Online retailing
11,094
Theorie
7,613
Theory
7,541
Deutschland
7,187
Germany
6,491
USA
6,205
United States
5,951
Welt
5,650
World
5,597
Relationship marketing
5,202
Beziehungsmarketing
5,165
Digitalisierung
4,733
Digital platform
4,649
Digitale Plattform
4,645
Elektronisches Geld
4,406
Electronic money
4,401
Digitization
4,359
Electronic Banking
4,130
Electronic banking
4,074
Informationstechnik
4,053
Information technology
3,895
Viral marketing
3,197
Virales Marketing
3,188
Innovation
3,147
EU-Staaten
3,120
EU countries
3,092
Website
3,043
Soziales Netzwerk
2,754
Brand management
2,750
Markenführung
2,733
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49
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24
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173
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19
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17
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15
Sammelwerk
15
Arbeitspapier
10
Aufsatzsammlung
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10
Amtsdruckschrift
6
Government document
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5
Fallstudie
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Forschungsbericht
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German
87
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Bauer, Hans H.
7
Gandal, Neil
4
Molleman, Lucas
3
Mäder, Ralf
3
Neumann, Marcus M.
3
Pereira, Francis
3
Silberer, Günter
3
Tan, Margaret
3
Voorveld, Hilde
3
Arechar, Antonio
2
Breugelmans, Els
2
Ceyp, Michael H.
2
Clement, Michel
2
Coffey, Amy Jo
2
Das, Subhankar
2
Desai, Preyas S.
2
Esch, Franz-Rudolf
2
Exler, Stefanie
2
Fantapié Altobelli, Claudia
2
Frew, Andrew J.
2
Gaechter, Simon
2
Gochhait, Saikat
2
Jiang, Zhenhui
2
Kiss, Greg
2
Koehler, Clemens F.
2
MacCullough, Colin
2
Matei, Sorin Adam
2
McCullough, Colin
2
Müller, Günter
2
Ney, Michael
2
Noort, Guda van
2
Papagiannidis, Savvas
2
Pavlou, Paul A.
2
Prexl, Thomas
2
Reichardt, Tina
2
Schweiger, Wolfgang
2
Scupin, Juhn-Petter
2
Sharma, Ravi S.
2
Terlutter, Ralf
2
Theodoulou, Theodoulos
2
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Europäische Kommission
4
European Centre for the Development of Vocational Training
2
IGI Global
2
Universität St. Gallen
2
American Academy of Advertising
1
Deutschland / Bundeswehr / Universität Hamburg
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Europäische Kommission / Gemeinsame Forschungsstelle / Institut für Technologische Zukunftsforschung
1
Europäische Kommission / Gemeinsame Forschungsstelle / Institut für Technologische Zukunftsforschung / European Science and Technology Observatory
1
Europäische Kommission / Generaldirektion Informationsgesellschaft
1
Europäischer Ausschuss der Regionen
1
Fachhochschule Wiener Neustadt für Wirtschaft und Technik
1
International Conference on Information and Communication Technologies in Tourism <10, 2003, Helsinki>
1
International Conference on Information and Communication Technologies in Travel and Tourism <12, 2005, Innsbruck>
1
International Institute of Social and Economic Sciences
1
Melbourne Business School
1
Springer Fachmedien Wiesbaden
1
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Published in...
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
7
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
6
International journal of advertising : the quarterly review of marketing communications
5
International journal of electronic commerce : IJEC
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of retailing and consumer services
5
Journal of advertising research
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Journal of business research : JBR
3
Kom / Kommission der Europäischen Gemeinschaften
3
SpringerLink / Bücher
3
Technological forecasting & social change : an international journal
3
The Oxford handbook of information and communication technologies
3
CEDEFOP reference series
2
Digital advertising : theory and research
2
E-Learning : die Revolution des Lernens gewinnbringend einsetzen
2
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
2
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of internet marketing and advertising : IJIMA
2
Internet advertising : theory and research
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of internet commerce
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of promotion management : JPM
2
Medienunternehmen im digitalen Zeitalter : neue Technologien - neue Märkte - neue Geschäftsansätze
2
Pervasive advertising
2
Springer eBook Collection
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
The journal of services marketing
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Bankwissenschaftliche Schriftenreihe
1
BiTS-Forschung
1
Breaking new ground in theory and practice
1
Colección Comunicación
1
Computational finance and its applications II : [Second International Conference on Computational Finance - Computational finance II ; held in London in June 2006]
1
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Source
All
ECONIS (ZBW)
256
RePEc
1
USB Cologne (EcoSocSci)
1
Showing
1
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10
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258
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1
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
2
Physician selection based on user-generated content considering interactive criteria and risk preferences of patients
Liu, Fan
;
Liao, Huchang
;
Al-Barakati, Abdullah
- In:
Omega : the international journal of management science
115
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014304592
Saved in:
3
LIONESS Lab : a free web-based platform for conducting interactive experiments online
Giamattei, Marcus
;
Yahosseini, Kyanoush Seyed
; …
- In:
Journal of the Economic Science Association : a …
6
(
2020
)
1
,
pp. 95-111
Persistent link: https://www.econbiz.de/10012300755
Saved in:
4
Augmented reality : the key to unlock customer engagement potential
Ganesan, Muruganantham
;
Kumar, B. Dinesh
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 976-1009
Persistent link: https://www.econbiz.de/10015056926
Saved in:
5
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
6
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
7
Conducting Interactive Experiments Online
Arechar, Antonio
-
2017
interactive experiments via the
Internet
is adequate and reliable, making online interactive experimentation a valuable complement …
Persistent link: https://www.econbiz.de/10012963854
Saved in:
8
Conducting Interactive Experiments Online
Arechar, Antonio
-
2017
experiments via the
Internet
is adequate and reliable, making online interactive experimentation a valuable complement to …
Persistent link: https://www.econbiz.de/10012967038
Saved in:
9
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
10
How does interactivity of online media hamper ad effectiveness
Pleyers, Gordy
;
Vermeulen, Nicolas
- In:
International journal of market research
63
(
2021
)
3
,
pp. 335-352
Persistent link: https://www.econbiz.de/10012521391
Saved in:
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