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~subject:"International marketing"
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Search: person:"Hofstede, Geert"
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International marketing
Geert Hofstede
41
Interkulturelles Management
36
Kulturelle Identität
33
Cultural identity
32
Unternehmenskultur
30
Cross-cultural management
28
Welt
28
World
27
Corporate culture
22
Multinationales Unternehmen
22
National culture
22
Nationalkultur
22
Theorie
16
Theory
16
Social values
13
Soziale Werte
13
Transnational corporation
13
Kultur
11
Bibliometrics
10
Bibliometrie
10
Cultural sociology
10
Kultursoziologie
10
Cross-cultural relations
9
Culture
9
Interkulturelle Beziehungen
9
Comparison
7
Management
7
Vergleich
7
Internationales Marketing
6
Niederlande
6
USA
6
United States
6
Economic culture
5
Economic development
5
Economic growth
5
Entwicklung
5
Kulturkontakt
5
Kulturvergleich
5
Wirtschaftskultur
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English
6
Author
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Mooij, Marieke K. de
3
Hofstede, Geert
2
Brewer, Paul
1
Grierson, Samantha
1
Mortimer, Kathleen
1
Nakata, Cheryl
1
Venaik, Sunil
1
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International marketing review
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of international consumer marketing
1
Journal of marketing communications
1
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ECONIS (ZBW)
6
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1
On the misuse and misinterpretation of dimensions of national culture
Mooij, Marieke K. de
- In:
International marketing review
30
(
2013
)
3
,
pp. 253-261
Persistent link: https://www.econbiz.de/10009759151
Saved in:
2
On the misuse of national culture dimensions
Brewer, Paul
;
Venaik, Sunil
- In:
International marketing review
29
(
2012
)
6
,
pp. 673-683
Persistent link: https://www.econbiz.de/10009678934
Saved in:
3
Cross-cultural consumer behavior : a review of research findings
Mooij, Marieke K. de
;
Hofstede, Geert
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 181-192
Persistent link: https://www.econbiz.de/10009270636
Saved in:
4
The relationship between culture and advertising appeals for services
Mortimer, Kathleen
;
Grierson, Samantha
- In:
Journal of marketing communications
16
(
2010
)
3
,
pp. 149-162
Persistent link: https://www.econbiz.de/10003980299
Saved in:
5
The Hofstede model : applications to global branding and advertising strategy and research
Mooij, Marieke K. de
;
Hofstede, Geert
- In:
International journal of advertising : the quarterly …
29
(
2010
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10003944659
Saved in:
6
Beyond Hofstede : culture frameworks for global marketing and management
Nakata, Cheryl
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10003822867
Saved in:
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