On the misuse and misinterpretation of dimensions of national culture
Year of publication: |
2013
|
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Authors: | Mooij, Marieke K. de |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 30.2013, 3, p. 253-261
|
Subject: | Geert Hofstede | Nationalkultur | National culture | Internationales Marketing | International marketing | Marketingtheorie | Marketing theory | Kritik | Criticism |
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