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~subject:"Internationale Beschaffung"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Marktinformation"
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Internationale Beschaffung
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Fashion
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896
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619
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619
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596
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Journal of fashion marketing and management
21
Journal of retailing and consumer services
15
Journal of business research : JBR
10
Journal of global fashion marketing : JGfM
9
Young consumers : insight and ideas for responsible marketers
5
The journal of brand management : an international journal
4
Cogent business & management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of promotion management : innovations in planning and applied research
3
Qualitative market research : an international journal
3
The journal of product & brand management
3
Electronic commerce research
2
European journal of international management : EJIM
2
European journal of marketing : EJM
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
Journal of Islamic marketing
2
Journal of advertising research
2
Journal of consumer behaviour
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Technological forecasting & social change : an international journal
2
The international review of retail, distribution and consumer research
2
Annals in social responsibility : ASR
1
CDR working papers
1
Competition & change : the journal of global business and political economy
1
Corporate governance : international journal of business in society
1
Corporate social responsibility and environmental management
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European research on management and business economics
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Expert journal of marketing
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Global business review
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IEEE transactions on engineering management : EM
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Industrial marketing management : the international journal for industrial and high-tech firms
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International business and economics research journal
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International journal of business and economic sciences applied research : IJBESAR
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International journal of business and globalisation : IJBG
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ECONIS (ZBW)
156
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31
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156
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31
Impact of the pandemic on social media influencer marketing in
fashion
: a qualitative study
Le, Kent
;
Aydin, Gokhan
- In:
Qualitative market research : an international journal
26
(
2023
)
4
,
pp. 449-469
Persistent link: https://www.econbiz.de/10014338509
Saved in:
32
How do fast-
fashion
copycats affect the popularity of premium brands? : evidence from social media
Shi, Zijun
;
Liu, Xiao
;
Lee, Dokyun
;
Srinivasan, Kannan
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1027-1051
Persistent link: https://www.econbiz.de/10014427257
Saved in:
33
Fashion
and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
34
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
35
Social media insights for non-luxury
fashion
SMEs in emerging markets : evidence from young consumers
Senanu, Bright
;
Anning-Dorson, Thomas
;
Tackie, Nii Nookwei
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 965-987
Persistent link: https://www.econbiz.de/10014430532
Saved in:
36
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
37
Social media user behavior analysis applied to the
fashion
and apparel industry in the big data era
Xue, Zhebin
;
Li, Qing
;
Zeng, Xianyi
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014253527
Saved in:
38
Effect of brand prominence on
fashion
advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
39
Disrupting the
fashion
retail journey : social media and GenZ's
fashion
consumption
Siregar, Yuri
;
Kent, Anthony
;
Peirson-Smith, Anne
; …
- In:
International journal of retail and distribution management
51
(
2023
)
7
,
pp. 862-875
Persistent link: https://www.econbiz.de/10014315174
Saved in:
40
Modelling drivers and outcomes of
fashion
and apparel social media brand communities engagement
Munjal, Priyanka
;
Shanker, Ravi
;
Gupta, Ashish
; …
- In:
International journal of management practice : IJMP
16
(
2023
)
1
,
pp. 59-88
Persistent link: https://www.econbiz.de/10014315777
Saved in:
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