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~subject:"Internationales Marketing"
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Internationales Marketing
Consumer behaviour
34
Konsumentenverhalten
28
China
17
Advertising
11
Asia
8
Islam
8
Marketing
8
Advertising effects
7
Cultural identity
7
Kulturelle Identität
7
Marketing management
7
Marketingmanagement
7
New Zealand
7
Religion
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Werbewirkung
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Asien
6
India
6
Werbung
6
Women
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Customer satisfaction
5
Food consumption
5
Islamic finance
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Islamisches Finanzsystem
5
Jugendliche
5
Kundenzufriedenheit
5
Malaysia
5
Sales promotion
5
Social values
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Verkaufsförderung
5
Youth
5
Consumer culture
4
Einzelhandel
4
Hong Kong
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Indien
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International marketing
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Lebensmittelkonsum
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Retail trade
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Soziale Werte
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Fam, Kim Shyan
4
Christy, Timothy P.
1
Gazley, Aaron
1
Grohs, Reinhard
1
Krisjanous, Jayne
1
Seo, Yuri
1
Su, Chenting
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Waller, David S.
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Yang, Zhilin
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Asia Pacific journal of marketing and logistics
1
Journal of East-West business
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Journal of marketing
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Qualitative market research : an international journal
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ECONIS (ZBW)
4
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Researching Asian consumer culture in the global marketplace
Seo, Yuri
;
Fam, Kim Shyan
- In:
Qualitative market research : an international journal
18
(
2015
)
4
,
pp. 386-390
Persistent link: https://www.econbiz.de/10011497091
Saved in:
2
Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron
;
Krisjanous, Jayne
;
Fam, Kim Shyan
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
Saved in:
3
Dealing with institutional distances in international marketing channels : governance strategies that engender legitimacy and efficiency
Yang, Zhilin
;
Su, Chenting
;
Fam, Kim Shyan
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 41-55
Persistent link: https://www.econbiz.de/10009778041
Saved in:
4
Perceptions of offensive advertising elements : a China-US comparison
Waller, David S.
;
Christy, Timothy P.
;
Fam, Kim Shyan
- In:
Journal of East-West business
14
(
2008
)
3/4
,
pp. 325-343
Persistent link: https://www.econbiz.de/10003808503
Saved in:
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