//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Internationales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Local brands"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internationales Marketing
Brand management
18
Markenführung
18
Consumer behaviour
17
Konsumentenverhalten
17
Brand
16
Markenartikel
16
Brand image
13
Markenimage
13
local brands
11
International marketing
9
Local brands
9
global brands
6
Beziehungsmarketing
3
Designation of origin
3
Emerging economies
3
Global brands
3
Herkunftsbezeichnung
3
Multinationales Unternehmen
3
Relationship marketing
3
Schwellenländer
3
Transnational corporation
3
Consumer based brand equity
2
Country of origin
2
Foreign brands
2
Global and local brands
2
Globalisierung
2
Globalization
2
Indonesia
2
Indonesien
2
Rules of origin
2
Status seeking motivation
2
Ursprungsregeln
2
ethnocentrism
2
telecommunication
2
Air pollution
1
Animosity
1
Armutsbekämpfung
1
Auslandsaufenthalt
1
B-to-B-Marketing
1
more ...
less ...
Online availability
All
Undetermined
8
Free
1
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Davvetas, Vasileios
3
Diamantopoulos, Adamantios
3
Battaglia, Daniel
1
Borchardt, Miriam
1
Brown, Brian P.
1
Butkovskaya, Galina V.
1
Chernova, Veronica Yu.
1
Gürhan-Canli, Zeynep
1
Halkias, Georgios
1
Hayran, Ceren
1
Mohan, Mayoor
1
Narsingh, Sunita Sandy
1
Pereira, Giancarlo Medeiros
1
Rambocas, Meena
1
Reolon, Diego
1
Sarıal-Abi, Gülen
1
Schoefer, Klaus
1
Sichtmann, Christina
1
Srivastava, R. K.
1
Starostin, Vasily S.
1
Viegas, Claudia
1
Xavier, Yuri
1
Zobov, Alexander M.
1
more ...
less ...
Published in...
All
Journal of international marketing
3
European research studies
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of bank marketing
1
Journal of business research : JBR
1
Journal of food products marketing
1
Journal of small business strategy
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impact of perceived brand localness and globalness on brand trust to predict customer responses towards retail banks : the case of Trinidad and Tobago
Rambocas, Meena
;
Narsingh, Sunita Sandy
- In:
International journal of bank marketing
40
(
2022
)
4
,
pp. 701-723
Persistent link: https://www.econbiz.de/10013396395
Saved in:
2
Role of MNCs in changing preferences for food consumption in Russia under import substitution
Chernova, Veronica Yu.
;
Starostin, Vasily S.
; …
- In:
European research studies
20
(
2017
)
4B
,
pp. 158-166
Persistent link: https://www.econbiz.de/10012219571
Saved in:
3
Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep
;
Sarıal-Abi, Gülen
;
Hayran, Ceren
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
Saved in:
4
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
5
Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
6
Providing goods to the base of the pyramid : opportunities for micro, small and medium-sized local producers
Borchardt, Miriam
;
Pereira, Giancarlo Medeiros
;
Viegas, …
- In:
Journal of small business strategy
28
(
2018
)
2
,
pp. 80-89
Persistent link: https://www.econbiz.de/10011895304
Saved in:
7
How differing demographic factors impact upon customer loyalty towards national or international fast-food chains : a comparative study in emerging markets
Srivastava, R. K.
- In:
Journal of food products marketing
23
(
2017
)
8
,
pp. 901-925
Persistent link: https://www.econbiz.de/10011799806
Saved in:
8
How product category shapes preferences toward global and
local
brands
: a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
9
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->